Published on : Nov 01, 2016
ALBANY, NY, Nov 01, 2016: The research report, titled “Global Video Games Advertising Market 2016-2020,” discusses the evolution of the global video games advertising market and its changing trajectory between the years of 2016 and 2020. The research report offers an accurate and precise understanding of the shifting trends in the market. It includes a study of the historical events and the recent developments as well. Researchers have used primary and secondary research methodologies to collaborate a thorough document that serves as a key tool in decision-making processes.
According to the research report, the global video games advertising market is expected to progress at a CAGR of 13.17% during the years of 2016 and 2020. The growing usage of mobile phones to play video games has played a major role in the growth of the overall market. The changing perspectives of advertisers towards methods of advertising have also resulted in usage of video games as a medium to strike an effective communication with the audience. Additionally, growing popularity of e-sports, which are a popular form of video game, have also augmented the demand for advertising through video games for several sporting brands. The research indicates that improved measurement standard will also remain a key contributor to the growing revenue of the global market.
Analysts predict that growth of social media advertising for video games is likely to emerge as a key trend in the global market. The new environment for testing products and growing female participation will favor market’s growth in the near future. Despite the headstrong market drivers, the global video games advertising market is likely to be challenged by the high adoption of ad-blocks by video game users.
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The research report segments the global video games advertising market on the basis of genre into action video game advertising, FPS video game advertising, role-playing video game advertising, and sports video game advertising. On the basis of geography, the global market has been segmented into the Americas, Asia Pacific, Europe, and the Middle East and Africa. The researchers have estimated the strengths, weaknesses, opportunities, and threats that are likely to influence these segments of the global market in the coming years.
Some of the leading players operating in the global video games advertising market are Google, BrightRoll, Flurry, InMobi, Tremor Video, MobPartner, InMobi, AppNexus, Byyd, iAd, Fiksu, Kiip, Matomy Media, Platform One, Millennial Media, MoPub, Tapjoy, TubeMogul, and SpotXchange. The research report has explained the competitive landscape in complete detail and assessed it using a Porter’s five forces analysis. The market measurement tool estimates the threat of new entrants and the bargaining power of suppliers and buyers. The research report provides a detailed understanding business and marketing strategies, their research and development activities, and their investment plans for the future.
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