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On-demand Content and Bundling Streaming Services Help Providers to Boost Revenue in Pay-TV market

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Published on : Mar 21, 2017

ALBANY, NY, March 21, 2017: The in-depth report on the pay-TV market provides a comprehensive analysis of the key market dynamics, current trends and opportunities, revenue share of key service segments in major regions such as Europe, Asia Pacific, and North America. The analysis evaluates the factors shaping the competitive landscape in the backdrop of intense competition from OTT services. The research study analyzes the cost pressures due to constantly declining revenues of various pay-TV service providers in mature markets such as the Netherlands, the United Kingdom, France, and Canada. 

The research analysis takes a closer look at the incentives behind cord-cutting by different customers in developed and developing regions. Furthermore, the study highlights the factors stimulating the adoption of streaming services among a large number of consumers in developed regions, such as the U.S. The report assesses the impact of these factors on the strategies of leading service providers of pay-TV. The analysis offers an insight into the expanding potential of OTT market and the reactionary measures taken by pay-TV operators and broadcasters. The report also tracks recent technological advancement in OTT services that are expected to affect the revenue earnings of pay-TV providers. The changes in the regulatory landscape and the recent measures taken by regulatory agencies to scrutinize consolidating efforts by leading providers that will impact the market dynamics are analyzed in the report.

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The report takes a closer look at the product diversifying strategies adopted by leading pay-TV providers that will help them consolidate their market shares and expand their presence in major geographic regions. The initiatives undertaken by premium channel providers in engaging in direct-to-consumer-distribution are expected to revive the demand. Pay-TV operators and providers are launching innovative video services and offering a tiered packaging expected to enhance the user experience and drive the market in the coming years. 

Several providers are bringing improvements in their existing plans to attract new customers and retain the old ones. They are actively offering a large number of channels in developed regions such as North America. The emergence of subscription video on demand (SVoD) is expected to create promising opportunities for market players. The research offers market share and size of leading companies and the strategies adopted by them to gain subscribers in developed markets, such as the U.S. In addition, various partnership initiatives undertaken by Pay-TV providers help them improve customer service and remain competitive. On-demand content and bundling streaming services are key strategies adopted by several players to address concerns with their declining market shares in extremely competitive markets. In the U.S., key market players such as Comcast, Dish Network, and DirecTV embark on aggressive strategies to maintain their shares in the Pay-TV market. 

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