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Rising Social Media Optimizations to Bolster Growth of Global Fantasy Sports Market

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Published on : Nov 02, 2016

ALBANY, NY, Nov 02, 2016: This report presents an accurate understanding and an extensive overview of the global fantasy sports market. This report employs regression models to present the direction of the market in the coming years. The market has also been analyzed in terms of its technological front and value chain analysis. The top threats and opportunities faced by the top vendors dominant in the market have also been compiled under this study.

The first section of the report presents the market landscape section throwing light on the market size and market forecast.  The global fantasy sports market is poised to rise at a CAGR of over 11.0% from 2016 to 2020. In the next section of the report, the segmentation of the market has been presented. The report segments the market for fantasy sports in terms of product and geography. 

On the basis of product, the report categorizes the market into fantasy baseball, fantasy soccer, fantasy football, and fantasy basketball. Amongst these, the segment of fantasy soccer led the market in 2015 and is predicted to maintain its superiority in forthcoming years. This is owing to the fact that the popularity and broad reach of soccer globally is boosting the growth of this segment. A number of fantasy soccer games present the user with the choice of joining either private or public leagues. Amongst these, private leagues only permits the manager to play with his friends, whereas public leagues are open for everyone. 

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On the basis of geography, the report categorizes the global fantasy sports market into North America, Europe, Asia Pacific, and Rest of the World (RoW). Of these, the North America fantasy sports market leads and is expected to maintain its dominant position all through 2020. In North America, the U.S. comprises the majority of share in the market for fantasy sports.

Moving further, the market forces revving up and restraining the growth of the market have been presented. The increasing utilization of internet and the rising social media optimizations are amongst the top factors boosting the development of the fantasy sports market. In addition, the growing participations in fantasy sports will also work in favor of the growth of the overall market. The increasing partnerships amongst daily fantasy vendors and pro leagues and the rising strategic advertising expenditure are the key trends in the global fantasy sports market. On the other hand, factors such as the rising penetration of traditional e-sports and mobile video games may hamper the development of this market, as stated in this report.

Moving further, the vendor landscape section has been presented. This section states that these vendors have been utilizing social media platforms in order to improve their interaction with customers. CBS, DraftKings, ESPN, FanDuel, Yahoo, Ballr, Bovada, FantasyAces, and Fantrax, among others, are the prominent vendors in the global fantasy sports market.

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