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Provision of Multiple Media Adaption to Boost Glasses - Free 3D TV Market

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Published on : Mar 14, 2017

ALBANY, NY, March 14, 2017: The report, titled ‘Global Glasses - Free 3D TV Market Research Report 2017 ’, focuses on the development of the worldwide market and its future growth prospects. The report also offers an outline of the market drivers and challenges, market landscape, trends, and key vendors.

Technology is changing rapidly. First the world was introduced to the concept of 3D viewing, which took the electronic consumer goods industry by storm. From theatres to home television, everything is being converted into 3D to provide an experience like no other. However, 3D technology in television viewing comes with a disadvantage, as it is mandatory for every viewer to have 3D glasses, which adds to the cost. Hence, glasses-free 3D TVs are being developed and the market is expected to gain traction. Even though the technology is currently under development, it still holds huge potential as it can be adapted to other media like smartphones, tablets, monitors, and movie screens as well.
Recognizing the potential this market holds, electronic goods giants like Samsung, Toshiba, and LG have already launched their televisions in the market. Dolby Labs has partnered with electronics giant such as Philips to provide glasses-free 3D solutions for content providers. The 8K resolution televisions are four times the resolution of a 4K TV that have recently penetrated the market. However the demand will not be as high as expected due to its cost that cannot fit in a budget of many consumers, thereby limiting the growth of the market. 

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The global glasses-free 3D TV market is segmented on the basis of type into active 3D TV and passive 3D TV. In terms of application, the market is classified into household and commercial. The household segment is expected to score a high CAGR over the forecast period as the demand for glasses-free 3D TV is set to increase. 

The global glasses-free 3D TV market is geographically segmented into North America, Europe, Asia Pacific, and Rest of the World. As most of the electronic goods manufacturers have their base in Asia Pacific, this region is set to prosper and lead the market during the forecast period. Advanced technology, government initiatives, and large consumer base are projected to drive the market for glasses-free 3D TV. North America is another promising region for market growth as high disposable income and technological advancements will propel the demand for glasses-free 3D TV. 

Some of the prominent players operating in the global glasses-free 3D TV market are Samsung, Sony Corp, LG Corp, Videocon Industries Ltd, Sharp Corp, Hisense, Toshiba Corp, Vizio, and TCL.

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