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Ghana Telecom Services Market - Significant Investments in 3G and 4G Networks driving the Market Growth

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Published on : Feb 22, 2017

ALBANY, NY, Feb 22, 2017: The report forecasts the revenue from telecom services in Ghana to rise at a CAGR of 5.4% between 2016 and 2021 on the back of an increase in revenue from mobile data. The report, titled “Ghana: The launch of 4G and Expansion of Fiber Network will Support Telecom Growth,” finds that the mobile voice segment will contribute the most to revenue in the next couple of years. It also uncovers that the mobile data will outshine all other segments in the telecom market in terms of growth. It will likely clock an impressive CAGR of 16.3% from 2016 to 2021 because of significant investments in 3G and 4G network coverage and better data packages offered by telcos. Further, upgrading of 3G and 4G network, enhancing coverage, and laying of fiber-optic network to better and extend broadband connectivity in the country by existing vendors will also fillip the market in the region.

Ghana is one of the first African countries to have let private players invest in the telecommunications market which was initially controlled by the government. At present the market is highly competitive with the presence of many multinationals. The government, however, continues to play an active role in it. With mobile penetration close to a whopping 90%, the market is now in a developed stage. The report predicts that the mobile revenue to contribute to a staggering 97.0% of the total telecom revenue in 2021.

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As per the report, the 2G services will see maximum uptake in the Ghana telecom services market in the years to come. However, its market share will be somewhat dented by the soaring popularity of the more advanced 3G and 4G services in the near future. Besides furnishing information on the market size and its various segments, the report also throws light on the current competitive landscape. It finds MTN Ghana and Vodafone Ghana to be the top two players vis-à-vis revenue in the nation’s market. The reason behind their dominance is their solid 3G and 4G network coverage. 

The competition in the Ghana telecom services market will likely heat up further in the years ahead with the major participants focusing on competitive pricing plans and innovative services to stay ahead of competition. The report discusses the regulatory environment and trends and gauges the opportunities and hurdles in the path of the existing and new players. It brings to the fore important developments in the area of spectrum licensing, number portability, national broadband plans, etc. The report intends to aid operators, equipment vendors, and other players in the telecom industry players to successfully navigate the challenging telecommunications market in Ghana.

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