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Companies in Italy Foodservice Market can Taste Success by Aligning Growth Strategies with Healthy Eating Trends, says report

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Published on : Sep 16, 2016

ALBANY, New York, September 16, 2016: Although foodservice sales in Italy have registered a decline over the past few years, this scenario is expected to change for the better. The proliferation of quick service restaurants consequent to the progressively busy lifestyles of consumers in Italy will enable the Italy foodservice market grow at 1.4% between 2015 and 2020. The slow but steady growth of the Italian economy is also expected to create brighter prospects for restaurants and cafés, thereby helping the foodservice sector post revenue gains. These are the findings of a new report that has been added to the market research report database of ResearchMoz.us. The report is titled, “Italy Foodservice: The Future of Foodservice in Italy to 2020.” 

According to the report, consumers hard pressed for time in the middle of their daily urban lives will stir up a greater demand for cafés, tea shops, quick service restaurants, and tea shops. All of these factors are projected to make the foodservice sector ripe for fresh investments, the report states. However, the growing emphasis on healthy eating and fitness is a trend that companies in the Italy foodservice sector will need to align their strategies with if they are to taste success. Consumers shifting toward foods that are fresh (as opposed to preserved, canned, or frozen) and low in fats and preservatives is a trend that is expected to transform the long-term future of the global foodservice market in Italy. With obesity levels on the rise in Italy, healthy food is expected to act as a major purchase decision influencer for consumers. 

In order to obtain detailed insights into the various channels that collectively contribute to the growth of the Italy foodservice market, the report studies foodservice outlets at restaurants, workplaces, educational institutes, pubs and clubs, military and civil defense establishments, and welfare and services centers. 

The report predicts that the retail sector will aid the highest revenue generation in the Italy foodservice market on account of consumers consuming more on-the-go snacks and meals. These outlets, by virtue of typically being located at supermarkets and hypermarkets and service station forecourts, are projected to post greater volume sales, especially since products sold via these outlets are competitively priced.

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The report analyzes the competitive landscape that currently prevails in the global Italy foodservice market to give insight into the number of estimated foodservice outlets in Italy, sales and transaction details of leading outlets, and a broad product profile assessment. The regulatory mandates governing the operations of foodservice outlets in Italy are also discussed in detail in the report. Furthermore, an evaluation of the current macro-economic scenario forms an integral part of the report. 

Even as Italy continues to recover from what has been one of the harshest recession periods in its history, it is expected that small but not entirely insignificant opportunities will arise in the short term.

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