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FMCG Industry Business Confidence Report H2 2016: Increasing Demand in Emerging Economies to Keep Market Stable

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Published on : Oct 04, 2016

ALBANY, New York, Oct 04, 2016: ResearchMoz.us has recently announced an addition to their research repository. Titled “FMCG Industry Business Confidence Report H2 2016”, the report finds that overall business confidence index for H2 2016 (July 2016 to December 2016) has remained constant in comparison to H1 2016 (January 2016 to June 2016). An increased number of respondent feel that the economy in current conditions is stable, and augurs well for the future. This stability in the market, according to the report, is a result of several trends. For example, the demand for FMCG products is on the rise, especially in the rural areas of the emerging economies and overall rise in the economic conditions of developed countries. 

Several innovative marketing activities are being employed, especially on digital platforms such as Google, Facebook and Twitter. These initiatives are not only attracting more customers to FMCG products but also helping in retaining them. The report states that competition is rising, be it local, regional, or global. To keep a hold on the market from July 2016 to December 2016, the FMCG product companies are evaluating plans on how to retain their existing customers and aspire to intensify their focus on protecting their market share.

During the preparation of the report, as many as 15% of respondents rated current economic conditions as very favorable or favorable as compared to 52% of executives who rated it to be stable. Asian economic conditions are expected to be more favorable in H2 2016 as opposed to H1 2016.

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There has been a considerable decrease in the percentage of respondents who shown a positive change in consumer confidence in H2 2016 when compared to H1 2016. FMCG industry executives operating in North America expect sales to expand at 6.0% while those in Asia-Pacific industry are expecting a 4.2% growth rate. The report reveals that business executives in the Rest of the World are more concerned about cyber-crime and health epidemics in H2 2016 than they were in H1 2016.

Furthermore, the report analyzes economies across various regions to evaluate the current state of the global economy. It also provides exclusive details on the expectations of industry executives towards their companies’ growth from July 2016 to December 2016. A dedicated section on the change in consumer confidence has been included, detailing the FMCG industry executives’ opinion on the shift and the processes they are planning for customer retention.

Supplier price projections in the report is aimed at determining the expected change in supplier prices across several categories and their eventual impact on business confidence. Details such as staff headcount and sales performances have been tracked to evaluate the expected change in staff headcount and sales for H2 2016.

The report also identifies the business concerns and top priorities of industry executives operating in various areas. Each of those concerns have been broken down into levels and expected impact has been mentioned.

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