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Fitness and Style Wearables Gaining Popularity among Consumers; Mainstream Smart Watches hold Immense Promise

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Published on : Oct 21, 2016

ALBANY, NY, Oct 21, 2016: Smart watches have emerged in the market at about the same time as digitalization – a trend that is significantly impacting the world’s population. Fitness and style wearables are already counted among common gadgets and mainstream smart watches are likely to become ubiquitous soon.

Among the key features of the report are its case studies. Major vendors such as Apple and Samsung have been explored in detail while operator case studies include U.S. Carrier Retain Sales Mix and Vodafone Germany. The report focuses on the current and future scenario of the market for wearables in the U.S. and Europe.

To begin with, the report examines wearables in context and throws light on some of the key challenges and opportunities pertaining smart watches, both for vendors and technology OEMs. The report brings in evidence in the form of case studies, including smart watch investments by Samsung and Apple, fitness bands from Fitbit, and carrier retail support in the U.S. and Europe.

This report explains how mobile computers and emerging embedded IoT are encouraging numerous new possibilities for the future through relentless technical innovations in smartphones and how wearables are the bridge between mobile computers and embedded IoT. The vendors in the market for fitness devices are already witnessing a significant increase in the demand for these wearables.

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Although Apple is among the pioneers of smart watches, the report finds that other vendors are contemplating entering the market in the near future. As a result, better on-device software and IoT will together drive the category in the future. The report also reveals that the lack of skilled developers of watch software platforms is the biggest restraint on the market for wearables.

According to the report, wearable technology vendors have two options: to either invest in developers to build their own platform or to license it under Android Wear. Apple, Google, Samsung, and Pebble are the only other platforms with a sizeable developer following. The report finds that vendors have to collaborate with Google for smart watches as it is the only licensable platform with developer support. Hopes are now pinned on the Apple Watch 3 and industry experts believe that if the company can deliver on its promises, it could help drives future sales.

To present a thorough evaluation of the competitive landscape, the report explores several important aspects of some of the prominent companies. These aspects include Samsung’s long and rich history of smart watch and fitness investments, Apple’s smart watch sales estimates and virtuous developer circle, Fitbit’s product line and growth rate, and Vodafone Germany’s fitness wearables and smart watches. The report also notes the advances made by AT&T and Verizon in the market for wearables.

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