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The Impact of Facebook Advertisements on Online Users in Taiwan

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Published on : Apr 15, 2016

ALBANY, New York, April 15, 2016: The report includes Porter’s five forces analysis to highlight the intensity of competitive rivalry, the threat of new entrants, the threat of substitute products or services, the bargaining power of suppliers, and the bargaining power of customers. Additionally, the report also contains SWOT analysis to highlight the strengths, weaknesses, opportunities, and threats governing the market segments. Furthermore, the researchers have also analyzed the historical data and compared it with the current market scenario to determine the impact of Facebook ads on Taiwanese users in the near future.

The report tries to explain some of the reasons that are compelling people to use Facebook and have social media profiles. One of the glaring reasons is that friends and other people in social circles are using it. Therefore, it can be said that the primary reason for the growth of Facebook ads in Taiwan is due to the mounting peer pressure. The report also suggests that male users are likely to use Facebook for a longer time than female users, as the former would follow or like various brands and stores on the social networking site. Research indicated that about 60% of the users were within the age bracket of 15-24 and will continue to use this site to connect with friends, who are also Facebook users.

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The report includes a special chapter that discusses the most viewed advertisement categories. The research indicated that “food” topped the most viewed advertisement categories. Demographically, female users of Facebook in Taiwan were more likely to follow or look for food- and cosmetics-related advertisements as compared to male users. Furthermore, users above the age of 55 are likely to opt for the “Don't Look at Facebook Ads” option, but these are the lowest in number. Lastly, to increase effectiveness, "finance" advertisements tend to target users who have an annual income of NT$900K-1,100K and NT$700K-900K.

About 30% of Facebook users showed an interest in advertisements suggesting products or services and said that their interest increased slightly after looking at the advertisements. However, the number of female Facebook users whose interest decreased was higher as compared to men. The majority of Facebook users in Taiwan are aged between 15 and 24, who are positively and easily influenced by ads.

The research report contains tables and charts that assess various parameters such as age, gender, occupation, living area, and income to determine the impact of these advertisements on the users. For a detailed approach to the subject, the researchers have studied the micro and macro factors impacting the users and determining their preferences over a period of time.

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