Published on : May 09, 2016
ALBANY, New York, May 09, 2016: This report presents a detailed executive summary of the market comprising the market snapshot and information on the various application areas of location-based services (LBS). A detailed qualitative analysis of the factors stimulating as well as impeding the development of the market has been presented. The upcoming opportunities in the market have also been highlighted under this study. A market attractiveness analysis and Porter’s five forces analysis also form an integral part of this report. Furthermore, the market share analysis of the players dominant in the market has also been included under this report.
The enterprise LBS market in Southeast Asia is predicted to expand at a whopping 60.80% CAGR from 2016 to 2020. The report begins by presenting the market overview including the market definition and market segmentation. LBS utilizes the geographic information system technology as well as the Internet for tracking users’ location. LBSs are utilized for finding routes and places, obtaining real-time directions and traffic updates, location-based shopping, location-based infotainment, and location-based searches. User-initiated LBSs need an internet connection for obtaining information on the location and presenting results. A number of location-enabled devices are now available; these include: Tablets, smartphones, location-enabled in-dash devices fitted within vehicles, and PNDs.
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In terms of technology, the market is segmented into outdoor LBS and indoor LBS. Moving further, in terms of application, the market for enterprise LBS in SEA is segmented into industry sectors such as automotive, retail, healthcare, manufacturing, aviation, and oil and gas. The report states that amongst these, logistics, food processing, and retail report the highest utilization of LBS as well as advertising platforms for minimizing the operational expenditures.
In the next chapter of the report, the prime drivers fuelling the growth of the market have been presented coupled with their market impact. In addition, this section also entails the prime challenges faced by the market and the key trends prominent in the market in the forecast horizon. The increasing utilization of proximity-based advertising is a chief factor augmenting the growth of the enterprise LBS market in SEA. In addition, the integration of social networking sites with LBS is a key trend prevalent in the market. On the other hand, the increasing privacy and security concerns in the market are amongst the major factors that may impede the growth of the market in the coming years.
In the next section of the report, the adoption of indoor LBS within SEA has been presented with an elaboration on the penetration of social media and digital technology within the key SEA countries. Next, the market shares of the prime smartphone vendors within SEA in 2015 have been presented. The next section discusses the top vendors operating in the LBS market within SEA. Some of these vendors are Foursquare, Google, Singtel, TomTom, Advanced Info Service, Burpple, Celcom Axiata Berhad, Globe Telecom, HungryGoWhere (Singtel), IndoorAtlas, Insiteo, and Micello, among others.
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