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Burgeoning Organized Retail and Expanding Distribution Channels to Bolster Consumption of Energy Drinks in Latin America

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Published on : Feb 26, 2018

ALBANY, New York, Feb 26, 2018: The report on the energy drinks market in Latin America offers an in-depth assessment of key growth drivers and restraints, notable trends, promising avenues, and the competitive landscape. The study presents a comprehensive insight into current market offerings of major players, vendor landscape, and the key factors boosting adoption in various countries. The analysis takes a closer look at recent paradigmatic changes in consumer taste and preferences expected to change the future trajectory of the market’s growth from 2018 to 2021. 

Over the past few years, the market for energy drinks in various countries of Latin America has been expanding at an impressive pace, driven primarily by the burgeoning consumption of energy drinks among the young adults and youths. The rising prevalent consumption of energy drinks among youth populations is stimulated by several purported health benefits, which helps them maintain a active lifestyle. 

Bustling with opportunities across demographics, the energy drinks market in Latin America is projected to expand at 11.92% CAGR from 2017 to 2021.

The increasing focus of beverage manufacturers in marketing energy drinks toward young population is accentuating the market. The demand for energy drinks with flavors is gathering steam among teens and adolesecents in several countries of Latin America. This is a notable factor boosting the regional energy drinks market. The growing popularity of energy drinks as dietery supplements in various parts of the world, including Latin America, is a significant trend catalyzing the growth of the market. A rising interest in the functional benefits of energy drinks among the general population in Latin America is bolstering the demand.

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However, a number of recent studies conducted in various parts of the world point to the adverse health affects of these energy drinks, mainly on account of caffeine and other stimulants. This is the most crucial factor likley to cripple the growth of the market over the forecast period. Furthermore, the questionable safety of energy drinks owing to ergogenic effects of the various ingredients present is hampering the demand in various Latin American countries. The overconsumption of these drinks may also lead to ventricular arrhythmias, conclude several studies. 

Be that as it may, various controversies associated with such claims haven’t deterred manufacturers launching energy drinks containing natural ingredients. This is a prominent trend fueling the growth of the energy drinks market in Latin America. For instance, an increasing number of manufacturers has come up with energy drinks with organic guarana and green coffee bean extracts. 

Several players are increasingly consolidating their organized retail and distribution channel, which is expected to widen the scpe of the the energy drinks market in Latin America market in the coming years. The opening of convenience stores in local neighbourhoods in economies of Latin America is providing a substantial impetus to the growth of the market. Furthermore, striking strides traken by organized retail in developing nations of Latin America is likley to offer a robust fillip to the growth. 

The use of energy drinks as a mixer for alcoholic beverages is gaining traction with youth and young adult populations in a number of nations of Latin America. This is expected to bode well for the regional market. The advent of healthy variants of energy drinks is likely to reinforce their demand among health-conscious population in Latin Americ. Women consumers, in particular, are shifting toward energy drinks with less sugar content. 

The rapid pace of urabization in several parts of Latin America will accentuate the growth of the regional market over the forecast period. Furthermore, the easy availability of international brands in developing economies of Latin America is a key factor bolstering the uptake. 

Key players operating in the market include Red Bull GmbH, PepsiCo, Monster Energy, and Grupo Petrpolis. Other prominent companies include Quala S.A., Postobón, S.A., Montevideo Refrescos, Empresas Polar, Corporacin Lindley, and AJEGROUP. 

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