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Growing Popularity of Digital Signage Applications Provides Traction to Global Emerging Display Technology Market

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Published on : Apr 07, 2017

Albany, New York, April 07, 2017: As per the findings of the report, the global emerging display technology market is expected to expand at an impressive CAGR of more than 24% between 2017 and 2021. The rising popularity of the digital signage applications is one of the primary stimulants of the global market. Digital signage is an effective tool for attracting customers into the store and guiding them to different areas in order to boost their stay time in the store. The growing adoption of smartphones is also providing a significant push to the market. Moreover, the upswing in the need for high-performance displays is working in favor of the market. On the other hand, the high manufacturing and retail costs of OLEDs are hampering the growth prospects of the market.

By technology, the global emerging display technology market is categorized into organic light emitting diode (OLED), true 3D display, digital holography, and VRD. The OLED segment will continue to lead the market until 2021. The growth of the segment can be attributed to lighter, thinner, brighter, and more flexible characteristics of OLED. The demand for this type of technology will be high in the manufacturing of smartphones and televisions. 

Based on product, the market is segmented into mobile devices, PCs, and TVs. The mobile devices segment will dominate the market in terms of revenue throughout the forecast period. The rising penetration of mobile devices and the ease of manufacturing small-screen OLED displays over large-screen OLED displays are fuelling the growth of the segment. However, due to the growing popularity of OLED TVs, the TVs segment is likely to make inroads in the shares of mobile devices.

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On the basis of geography, the global market is divided into Asia Pacific (APAC), Europe, the Middle East, and Africa (EMEA), and Americas. Asia Pacific will continue to account for the lion’s share in the market until 2021. A large number of OLED display manufacturers are headquartered in the region, which is providing a fillip to the market. In addition, the usage of advanced technologies in the manufacturing of OLEDs is contributing the growth of the region. The proliferation of smartphones, particularly in developing countries, is propelling the growth of APAC. China, Japan, and South Korea are at the forefront of the growth of the regional market.

The global emerging display market is a highly competitive arena, with very few international players dominating the market. Large organizations are anticipated to venture into the market through mergers and acquisitions and partnerships, which would intensify the competition in the coming years. The frontrunners in the market are Lyncee Tec, Zebra Imaging, EON Reality, Ovizio Imaging Systems, LEIA, Segme, MicroVision, Avegant, RealView Imaging, Pioneer, Samsung, RiTdisplay, and Holoxica. Other key players operating in the market are Futaba, AU Optronics, Nippon Seiki, LG Display, Accelink Technologies, OSD Displays, Edmund Optics, AOC Technologies, and Microwave Photonic Systems.

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