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Awareness about Convenience of Children to Boost Children and Infant Wear Market

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Published on : Jan 28, 2020

Infant’s wear or children’s wear refers to the clothing meant exclusively for children or infants. Fashion for children and infants is a socio-cultural consumerist practice encoding in the clothing for children and infants. It is regarded as a representation of several community-based features and paints a system marked by differences in ethnicity, gender, affluence, and social class.

The growth of the global children and infant wear market is expected to be driven by the increased awareness about comfort and safety of children and infants. In addition to that, parents, these days, are emphasizing more on the convenience and ease when it comes to the dressing of children and infant wear. They want the outfits go be fashionable as well. This trend of consumers is likely to play a significant role in the expansion of the scope of the global children and infant wear market.

Some of the well-known market players in the global children and infant wear market are Ralph Lauren, KBE, Carter's Inc., Hennes & Mauritz AB, Industria de Diseño Textil, S.A, Cotton on Group, and Gymboree Group, Inc.

Driven by High Birth Rate in China and India, Asia Pacific to Exhibit Rapid Growth

The global children and infant wear market has been segmented into the major geographies of North America, Europe, Asia Pacific, Middle East and Africa, and Latin Africa. Region-based segmentations offer a detailed view of the market in various parts of the world.

Based on regional segmentation, North America is estimated to dominate the global children and infant wear market over the timeframe of assessment. The region is estimated to account for a large chunk of the market and is likely to retain its regional supremacy over in the forthcoming years. Such prominence of North America in the global children and infant wear market is owing to the rising awareness amongst parents in the US, particularly the working class, about the health and hygiene of the babies and children.

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It is also expected that Asia Pacific will expand with a rapid growth rate and is expected to rise to prominence in a very short period of time. Countries in the region such as China and India are expected to account for a major chunk of the market due to high birth rate in these countries as compared to other nations in the region. In addition, availability of better childcare facilities in both urban and rural areas is expected to encourage growth of the children and infant wear market in the region.

Besides, Middle East and Africa is likely to experience substantial growth in the forthcoming years. Rapid improvement in the economic indicators and urbanization in the region is likely to work in favor of the children and infant wear market in the region. High rate of birth in various African countries like Kenya, Nigeria, and Ethiopia is likely to help these countries to remain at the forefront of growth of the market in the region.

Increased Ability to Purchase Premium Products to Render the Market More Competitive

Augmented product pre-miumization by many of the prominent market vendors coupled with extension of product lines to comprise children wear and infant wear expected to support expansion of the global children and infant wear market. Such a move by market vendors is done aiming at the young parents.

Furthermore, rise in the purchasing power of the people coupled with growing preference for western brands and style of clothing is likely to promote the global children and infant wear market over the assessment tenure.  Unique designs, price, and vibrant colors combinations to lure both children and parents alike are likely to generate more demand for children and infant wear.