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Growth Analysis of U.S. Casual Sportswear Industry: 2017 Edition

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Published on : Mar 10, 2017

ALBANY, NY, March 10, 2017: The report is a top-level analysis for the know-how of factors that will impact sales of casual sportswear in the U.S. in the coming years. This includes insights into market dynamics, key growth trends, and product developments that will have a bearing on the growth of the casual sportswear market in the U.S. The sales for casual sportswear in the U.S. is evaluated based on market indicators in the states of California, New York, Illinois, Texas, and Florida.

Sportswear in America has been a major contributor to the history of fashion design, which was developed to serve the changing lifestyle of American women in the early to mid-20th century. Initially used as a fashion industry term that described informal and interchangeable separates, it evolved in the 1920s to be used for relaxed, casual wear predominantly used for spectator sports.

Casual sportswear mainly includes hats, upper garment, under clothing, and skirts that are used for indoor and outdoor sports. The term sportswear is interchangeably used with active wear, the latter referring to clothing specifically designed for individuals participating in a sport. Sportswear are used not only by players, but spectators as well to be identified with a particular team and for a sense of community that brings all fans closer. The major sales of casual sportswear in the U.S. is either from professional athletics or amateur sports persons. 

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The report composed of 115 pages is divided into chapters and sub-chapters for easy browsing. An array of tables and graphs for a pictorial representation of developments in this market. The report begins with an overview of terms and terminologies, classifications, and applications that are relevant in context of the apparel industry in the U.S. A glance into industry policies and industry statutes is also included at the end of the introductory section.

The report provides insights into the production cost of casual sportswear, which is an aggregate of cost of raw materials, manufacturing expenses, labor costs, and manufacturing processes. This is followed by a detailed discussion on technological advances and product development that are favoring sales of casual sportswear in the U.S.

The report studies the market from a competitive standpoint as well. This includes the current competitive structure and how it is expected to change over the next few years. The top along with their detailed competitive profile is also covered in this section of the report. These are NIKE, PUMA, Columbia, Under Armour, The North Face, Adida, V.F. Corporation, Amer Sports, LULULEMON ATHLETICA, and Mizuno.

Last but not the least, the analysis presented in the report is supported by extensive surveys and insightful inputs received from industry experts. 

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