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Published on : Dec 10, 2019

The global bone anchored hearing aids market is likely to witness growth over the period of assessment due to increased hearing loss in older population and young children. Bone anchored hearing aids refers to surgically implantable devices that are based on the mechanism of bone conduction. These medical devices find its application in treating specific types of hearing loss like single sided deafness, cholesteatoma, chronic ear infections, and malformations of middle or outer ear.

The numerous benefits offered by these devices help in the sustenance of the growth of the global bone anchored hearing aids market. With these implantable devices, the skull or the skin does not experience any pressure. These devices offer improved sound quality as compared to the conventional bone conduction hearing aid. Bone anchored hearing aids are considered easy to use and more comfortable.

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The global bone anchored hearing aids market has been segmented on the basis of end user, product, and region. Some of the renowned players in the global bone anchored hearing aids market are Cochlear Limited, Natus Medical Incorporated, William Demant Holding, MED-EL Elektromedizinische Geräte GmbH, Advanced Bionics Corporation, and Sonic Innovations, Inc.

Early Detection of Hearing Loss in Children to Fuel Market Growth

Much of the expansion of the global bone anchored hearing aids market is attributed to the rising loss of hearing capacity among aged people and young children. In accordance with the findings of World Health Organization (WHO), nearly 360 mn people are suffering from hearing impairment. This figure comprises nearly 5.3% of the total population of the world. According to an article published on the Centers for Disease Control and Prevention (CDC), in a span of 10 years, from 1997 to 2007, nearly two to three children out of every 1,000 children who were born in the U.S. suffered hearing impairment. Furthermore, as per the needs of the users, these devices can be customized. A case in point is bone anchored hearing aids for older people are made in such a way that the quality of digital sound is enhanced. 

In addition, various healthcare facilities like UK based National Health Service (NHS) offer screening of neo-natal hearing procedure and insurance coverage for the same. This screening procedure assists in the detection of hearing impairment in advance. Such factors are foreseen to support the growth of the global bone anchored hearing aids market in forthcoming years.

Emergence of robotic platforms coupled with surgical navigation systems for implantation of bone-anchored hearing aids is contributing toward the growth of the market over the forecast period. Robotics in the medical science has emerged as a savior reducing human errors in surgeries thereby boosting growth of the global bone anchored hearing aids market.  Besides, surgical navigation systems offer better view of the area to be operated, thereby lessening human errors.

Riding High on the Presence of Several Market Players, Europe to Dominate the Market

To offer better understanding of the market dynamics, the global bone anchored hearing aids market have been segmented into Latin America, Middle East and Africa, North America, Europe, and Asia Pacific.

In terms of region, Europe has emerged as one of the leading regions in the global bone anchored hearing aids market. The growth of the market in Europe is ascribed to expanding pool of elderly population who suffer from hearing impairment. 

Asia Pacific, North America and Middle East and Africa are estimated to witness rapid growth of the market in times to come. Increasing awareness about the benefits of bone-anchored hearing aids play an important role in the expansion of the market over the assessment tenure. Presence of large number market players in the region to increase sales in Europe is also expected to boost the market.