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Published on : May 03, 2017

Albany, New York, May 03, 2017: The report offers an insightful take on the ongoing developments in the overall market. The publication discusses the market drivers and restraints in complete detail along with making a detailed evaluation of strengths and weaknesses. Analysts have applied principles of SWOT analysis to determining the factors likely to influence the segments of the global beacon management software market. The publication has been compiled using primary and secondary research methodologies to help the readers get an accurate and an exact perspective of the overall market.

According to the research report, the global beacon management software market is expected to surge at a CAGR of 9.36% during the forecast period of 2017 and 2021. The market is likely to be driven by soaring demand for beacon management at various public places. The emergence of shopping malls has fairly contributed to the demand for beacon management software as it offers an efficient solution for safe transfer and integration of data to software such as CRM and several other social analytics tools from beacons.

On the basis of end users, the global beacon management software market is segmented into non-retail and retail. Of these, the retail sector dominated the global market in 2016. The growing adoption of beacon management software in spaces such as supermarkets, hypermarkets, discounters, cash and carry retailers, specialty stores, and discounters among others are expected to be fuel market growth. 

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On a geographic point of view, the global market for beacon management software is segmented into Europe, the Americas, the Middle East and Africa, and Asia Pacific. Of these, the Americas held a dominant share in the global market. The mushrooming retail sector in the Americas is expected to be the key growth driver for the overall market. Asia Pacific is also estimated to be an emerging market during the forecast period. The only drawback in the global beacon management software market is the lack of awareness about this technology in developing countries. The market is also likely to be restrained by the delayed adoption of technology in the near future.

Some of the leading players operating in the global beacon management software market are Swirl, Estimote, Kontakt.io, Gimbal, Beaconinside, Aruba by HP, Sensoro, BlueCats, Cisco Systems, Blue Sense Networks, Glimworm Beacons, Quuppa, Onyx Beacon, Relution, and ZIH. The research dedicates a chapter to the competitive landscape present in the global market and its impact on the revenue earnings of the market. The research report also mentions that the research and development activities of these companies, their plans for mergers and acquisitions, and financial outlook. The research analysts have also estimated the threat this market faces from new entrants and availability of substitutes.

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