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Companies in Baby Laundry Detergent Market Tapping into Online Sales Channels to Drive Sales, finds study

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Published on : Sep 28, 2016

ALBANY, New York, September 28, 2016: With more baby products making their way into the online retail sector, the baby laundry detergent market is also expected to gain from this trend. A new report now available on ResearchMoz.us finds that baby laundry detergent liquids constituted the most valuable segment in 2015 with the demand for these products predicted to remain strong through 2020. The report is titled, ‘Global Baby Laundry Detergent Market 2016-2020.’ 

According to the report, the growing ubiquity of washing machines is driving the demand for baby laundry detergents, especially in developing countries where both birth rates and disposable income levels are showing strong growth. In China, the most populated country in the world, an estimated 78% consumers had access to a washing machine in 2014, the report states. Other important markets for washing machine sales are India, the United States, Brazil, and Indonesia. Developing countries will thus act as a high-impact driver for the sales of baby laundry detergents, the report predicts. On account of all of these factors, the global market for baby laundry detergents will register a CAGR of 4.47% between 2016 and 2020. 

A heightened awareness among consumers to use products that are composed of natural ingredients for babies is expected to act as a primary growth driver for the global baby laundry detergent market. Companies responding by launching products that are safer for use of baby skin are thus helping the market make inroads into newer regional markets. There is a distinct preference for organic baby detergents. However, the shorter shelf life of natural and organic baby detergents will act as an impediment to growth for companies in the baby laundry detergent market, the report finds. Companies are recommended to focus on developing online sales channels to harness the trend of shopping for baby products online.

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The report presents a complete overview of where the baby laundry detergent market currently stands and further presents forecasts for the volume and revenue growth of the market. The forecasting period for the report ranges from 2016 to 2020. The market size calculation is based on the total revenue generated from the sales of products including but not limited to powder detergents, liquid detergents, and tablet detergents. 

Basis geography, the global baby laundry detergent market has been segmented into the Americas, EMEA, and APAC. The report, based on a detailed analysis of the market, creates a holistic picture of the current and future trends and how they can be capitalized. A comprehensive discussion of the key vendors operating in the baby laundry detergent market forms a crucial component of the report. These vendors include Henkel, Chicco, Pigeon, P&G, and Church & Dwight. Among the other important vendors covered in the report are Dapple, Eco-Me, Earth’s Best, Babyganics, The Honest Company, and Biokleen.

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