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Automakers Constantly Seeking Effective and Inexpensive Materials in Automotive Noise, Vibration, and Harness (NVH) Materials Market

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Published on : Dec 22, 2020

ResearchMoz.us has announced the addition of a report, titled “Global Automotive Noise, Vibration, and Harness (NVH) Materials Market Research Report 2020”. The report on the automotive noise, vibration, and harness (NVH) materials market offers a comprehensive assessment of key growth trends, factors influencing revenue potential of various product segments, and avenues in numerous developing and developed regions. The study provides in-depth market estimations, which include share and size of the global market, production volumes of various regions, shares held by various types. Key types comprise rubbers, thermoplastic polymers, and engineering resins. Major applications are passenger vehicles and commercial vehicles. 

The study takes a closer look at the strategies of various players, intensity of competition, and winning imperatives that leading players are likely to focus on in near future. The analysis also includes strategic mergers and collaborations that will open new revenue streams in the automotive NVH market

Increasing role acoustic characteristics of a vehicles occupy for passengers’ comfort is what drives the focus of automakers on automotive noise, vibration, and harness (NVH) materials. These materials absorb structure-borne sounds and noise generated from interior components. Over the past few years, vehicle manufacturers world over have been increasingly demanding materials with high noise absorption and vibration damping. This is a key trend reinforcing the revenue potential in the NVH materials market. 

New array of materials that help them meet the changing buyer expectations have gained traction in the market. Further, advances in automotive technologies for passenger vehicles have been driving use of better automotive NVH materials. Growing popularity of fabric for improving acoustic performance of NVH materials has opened lucrative avenues in the market.

Growing automotive production in various parts of the world is a key factor positively influencing the growth dynamics in the automotive NVH materials market. In this regards, consumer warranty claims have given due attention to the acoustic performance of automotive components. Advent of active noise control systems has helped reduce the engine noise in automobile, thereby boosting demand in the market. Vehicle manufacturers are also relying on integrated systems-on-a-chip (SoCs). Coupled with real-time computing resources, active noise control systems and automotive NVH materials are jointly leveraged for effective noise control. 

Rubber has been extensively used as automotive NVH materials, and also is considered an ideal material on account of its high density, high heat and weather resistance, and remarkable vibration absorbing properties On the other hand, players in the automotive NVH materials market are conducting research in harnessing the physical and mechanical properties of new array of engineering resins and thermoplastic polymers. 

Growing demand for passenger and commercial vehicles in Europe, the Middle East, Africa, and North America is bolstering new demand potential in the market. Numerous aspiring players intending to consolidate their shares in the market during the course of the assessment period are aiming at constant product differentiation. Growing research on testing the noise-cancelling potential of metals and alloys has resulted in the making of automobile engines with better NVH characteristics. The trend of reducing NVH at the source has garnered attention among automakers in developed economies. 

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Growing use of battery-powered and hybrid vehicles world over has led to upheaval in regulatory frameworks in relation to NVH materials. This will motivate manufacturers to focus on novel materials. New set of regulations will impart momentum to development of such materials in developed and developing economies, such as in Japan, several European countries, and the U.S.

Some of the prominent players operating in the automotive NVH materials market are Avery Dennison, Rogers Foam Cooperation, Sumitomo Riko, Dow Chemical, ExxonMobil Corporation, 3M, and Huntsman Corporation.