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TFT to DMD Evolution Extensively Impacts Global Automotive Augmented Reality Market

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Published on : Dec 26, 2016

ALBANY, NY, Dec 26, 2016: The report digs deep into the competitive landscape of the international market while exploring key elements such as production, share, revenue generated, and average price of products by manufacturers.

Considering the forecast period 2016–2024, the research analysts have predicted the production and consumption scenario in the global automotive augmented reality market on the basis of region. Likewise, the report also elaborates on a production forecast by type and a consumption forecast by application. Interested buyers of the report are also provided with an overall price, production, and revenue forecast of the global market.

As automotive mechanics are being modified with electrification, the market for automotive augmented reality is expected to spur on an international platform. The automotive industry’s extensive reliance on electrification is mainly due to the uncompromising regulations of governments across the world. Stringent government regulations have also indirectly influenced the current market scenario related to automotive innovation.

The other key driver for the global automotive augmented reality market is the revolutionary shift in adoption from thin-film transistor (TFT) to digital micromirror device (DMD). Continental AG, a major player in the market, has turned to a movie projector industry-based technology to offer a more advanced version of its head-up display (HUD) systems. Initially, the prominent automotive manufacturing firm in Germany had integrated the TFT system in HUDs. However, with the dominating emergence of augmented reality, the company decided to leverage the sophisticated features of DMD technology to offer innovative HUD systems.

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DMD systems have technologically empowered automotive augmented reality manufacturers to upgrade their HUD displays for more animated graphical content and sharper images. This has also led to the replacement of mass-produced TFT systems by most manufacturers in their existing HUDs. Some of the most ultimate limitations of traditional HUDs included inadequate interactivity and situational information overlays, unfitting on-screen location or positioning, disarrangement of on-screen space, and inapposite information. However, DMD and other upgrades have diminished such deficiencies and contributed to the growth of the global automotive augmented reality market.

The report sheds light on the geographic segmentation of the international automotive augmented reality market, taking into account North America, Europe, China, Japan, Southeast Asia, and India. It also categorizes the market on the basis of application and type to provide a broader analysis. Some of the key players studied in the report are BMW AG, Pioneer Electronics, Hyundai Motor, Garmin, Bosch, Audi, Honda, and Harman. Vendors in the market are expected to create an intensifying field of competition with the rise in demand for various types of vehicles and increasing awareness about the safety of drivers and pedestrians.

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