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New Business Study Explores Apple’s Acquisitions for Facial Recognition Technology and Products

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Published on : Dec 01, 2017

ALBANY, New York, December 01, 2017: The concept of facial recognition has evolved swiftly in the recent past and Apple Inc. is one of the pioneers of the technology. ResearchMoz.us announces the availability of an up to date report that throws light on the latest innovations achieved by the company. The report, titled “Development of Apples Facial Recognition Technology and Products,” explores the latest trends in the technology pertaining to facial recognition, identifies the specific technologies adopted by Apple, analyzes the portfolio of patents acquired by Apple as far as facial recognition is concerned, and finishes off with a dedicated chapter on the companies that have been acquired by the technology company. The report has been prepared to serve as a business tool for audiences such as providers of solutions and services pertaining to facial recognition, application developers, government agencies, system integrators, IT managers, and application end-users. 

As per the findings of the report, the demand in the global facial recognition market will continue to mount as a result of various factors, such as increasing need for improved surveillance and monitoring at public places, expanding application of the technology in various industry verticals, and spreading awareness regarding the benefits offered to governments by facial recognition technology. On the other hand, concerns pertaining to incompatibility, substantial chances of interpretation by the devices, cost of equipment, and illumination problems are a few restraints obstructing the prosperity of the market. Nevertheless, the vendors connected to the value chain of the global facial recognition technology are expected to gain new revenue avenues from rising number of smart city projects in various developed countries, growing ubiquity of smartphones, and increasing adoption of cloud-based technology solutions.

The report has given particular emphasis on the acquisitions Apple has indulged into the past decade. To start off, Swedish company Polar Rose was acquired by Apple in 2010. Then only a 15-people company, Polar Rose was a startup that developed a program to recognize face which are hooked into Facebook photos. Polar Rose’s technology is now being used to power the iPhone and Mac computers.

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More recently, in 2017 itself, Apple acquired RealFace, an artificial intelligence company from Israel whose innovative products have the unique ability to recognize face on the real time. The company runs an app called Pickeez, a solution to get entertained by photos that are automatically chosen from various platforms that users have stored on their devices. Another investment by Apple in Israeli companies came into light with PrimeSense. The initial use of the technology developed by PrimeSense was to improve gaming features but it is now used for various other applications too. Apple Inc. has also acquired Faceshift and Emotient – a facial expression and emotion analysis, Perceptio and Turi – a fundamental artificial technology, and LinX, which has developed a micro-image sensor.

The report notes that Apple has been aggressive for the developed of facial recognition technology since 2009, and its application based patents constitute more than half of the focus primarily on multimedia. 

Technological advancements in computing performance owing to the advent of big data analytics, features such as accuracy and instantly providing results, and bright future of 3D facial recognition are a few factors that will justify the consistent effort that Apple is making in this field. The report expects device access control to turn into a key feature in the near future, particularly for smartphones and accessibility at enterprises.

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