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Published on : Feb 28, 2017

ALBANY, NY, Feb 28, 2017: The report on the global antivirus software market provides in-depth insights into the current market status, key market dynamics, product offerings of vendors, emerging trends, and competitive landscape. The research study tracks prominent technology advancements and analyzes their impact on the strategies of market players. 

The research analysis takes a closer look at the market share and size of various technology solutions in major regions such as North America, Asia Pacific, and Europe. Furthermore, the scope of key product enhancements in securing the IT systems across enterprises of all sizes is carefully evaluated. A detailed assessment of recent disruptive technologies related to Cybersecurity in IoT that are stimulating the demand for antivirus are provided in the study.

Increasing Internet penetration worldwide, rise in interconnected systems, and growing applications of network devices in various enterprises are the key factors driving the global antivirus market. Launch of technological advancements in networking systems that are more prone to complex cyber security threats has stimulated the demand for high-end antivirus software.

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The need for sustained response to deletion and detection of malicious codes is likely to hinder the growth of the antivirus market. In addition, rise in organized cybercrimes that allows malware to change its appearance so as to avoid detection is a key factor hampering the demand for antivirus software. However, the growing popularity of cloud-based antivirus solutions and the rising adoption of BYOD practices in enterprises are expected to create abundant opportunities for market players. In addition, advances in cybersecurity practices in developed and developing regions have boosted the antivirus software market.

Recent trends have witnessed an increasing number of partnerships among vendors of antivirus software, smartphone manufacturers, and telecommunication services providers, which is expected to propel the growth of the global antivirus software market. For instance, leading vendors such as Symantec and Kaspersky have entered into alliances with manufacturers of high-end smartphones to augment the sale of antivirus software and expand their geographical presence. Some leading vendors provide real-time monitoring and malware removal solutions combined with robust customer service to consolidate their market shares. 

Prominent players operating in this market are Bitdefender, Avira Operations GmbH, Kaspersky Lab, F-Secure Corporation, Fortinet, and ESET.

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