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Global Amusement and Theme Park Market: Rising Middle Class Population and Surging International Travel Drives Growth

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Published on : Feb 14, 2017

ALBANY, NY, FEb 14, 2017: The research report is a professional study to assess the various factors that will steer growth of the global amusement and theme park market for the forecast period between 2016 and 2020. Included in this report is the historic performance and growth trends of the market across North America, Latin America, Asia Pacific, and Europe Middle East and Africa regions.

Theme parks are places in which attractions, buildings, and landscaping are based on one or more specific theme or an idea. For instance, Disney World, Harry Potter, Star Wars, etc. are some of the theme parks in the U.S.

Some of the key players in the amusement and theme park market are Walt Disney, Six Flags Entertainment Corporation, and Merlin Entertainment Plc. These companies are profiled for their financial standing and respective growth strategies.

The global amusement and theme park market has increased significantly over the past few years and is expected to be on a growth trajectory in the coming years. The rising middle class population with disposable incomes, increasing GDP per-capita, expanding smart phone usage, and surging international travel are some of the major factors driving the global amusement and theme park market. However, the market faces challenges such as regulatory changes, illness or epidemic risks, long queues and unmanageable crowd, animal treatment, fluctuations in foreign exchange rate, seasonal nature of industry, threat of terror attacks, weather dependence, and alternatives to theme parks. 

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Some of the trends that are expected to come to the fore in this market are insurance coverage, dynamic pricing, new theme park projects, mitigation of weather fluctuations, continual investment inclusive of digitization, and construction of newer theme parks in Asia Pacific. 

The 84-page report interspersed with an array of tables and figures provide a textual and pictorial representation of the growth of the global amusement and theme park market during the forecast period. A glance into history of theme parks and how they have evolved in terms of entertainment, facilities, and safety aspects is also covered herein. 

The executive summary section of the report covers marketing campaigns and advertising channels that vendors in this market are focused on. The actions by these vendors include gathering consumer information, devising marketing campaigns for varied age groups, and conceiving seasonal discounts and promotions. 

The report presents a comprehensive overview of the vendor landscape of the global amusement and theme park market. This includes an overview of the top10 theme parks in terms of attendance in 2015 globally, analysis of the revenue mix of theme parks globally, and an overview of theme park operators by theme park opportunities in China in 2016.

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