Published on : Apr 14, 2017
Albany, New York, April 14, 2017: The report provides a detailed overview of the global mobile market. It includes statistics and dynamics pertaining to the market at both global and regional levels. There is a massive variation across different geographies in the trends pertaining to mobile phones and service providers. The mobile market in most of the developed countries is saturated, which is prompting operators to seek new growth opportunities. Market participants are striving to tap into new revenue streams presented by the enterprise sector, 5G, data mining, and international expansion.
In Latin America, the mobile market continues to be led by a small number of operators, who have their businesses in several countries. Some of the leading players are Telecom Italia, Millicom International, AT&T Mexico, Telefónica Group, and América Móvil (operating as Telcel in its domestic market, Mexico and as Claro in the rest 16 markets in the region). However, increasing efforts by governments to support mobile virtual network operator (MVNO) and to promote the participation of smaller enterprises in auctions of the spectrum are likely to make it difficult for these players to maintain their dominance.
In the more developed markets of Asia, operators have a greater focus towards enhancing new generation platforms and providing superior data services. The rapidly growing population and swelling demand for value-added services are translating into the increased average revenue per user (ARPU). Besides their own domestic market, companies such as Vodafone, SingTel, and Axiata (formerly Telekom Malaysia International) account for substantial shares in the Asia market through their shareholdings in operators in multiple other markets.
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In the Pacific region; the Australian mobile market is characterized by the presence of a large number of MVNOs. The introduction of LTE services by MVNOs on a wholesale basis in early 2016 provided a fillip to the growth of the LTE sector and helped them in consolidating their presence. However, participants such as Optus, Telstra, and Vodafone (VHA) are the torch bearers in the arena
The African market for mobile is typically characterized as a mixed bag, with a large number of network operators across the African continent and a small number of pan-regional network operators. The leading companies operating in the market are Vodacom, Orange Group, Millicom, and Bharti Airtel.
The mobile market in the Middle East is fragmented in nature. Ooredoo, Zain, and MTN are among those companies that operate in multiple markets and some of the international participants that operate in the region are Vodafone and Orange. The European market features about half a dozen pan-European operators, targeting niche segments to stay ahead. These players are Telefónica, Deutsche Telekom, Hutchison, Vodafone Group, and TeliaSonera.
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