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Determining Successful 4G Commercial Strategies in Africa and Middle East to Gain Competitive Edge

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Published on : Mar 08, 2016

Albany, New York March 08, 2016 – ResearchMoz.us announces the addition of a new report, titled “4G Commercial Strategies in Africa and the Middle East,” to its repository. The report provides a holistic overview of the proliferation of 4G commercial services in Africa and the Middle East (AME). It studies in detail the primary factors influencing the growth trends exhibited by the 4G commercial services market in the region.

The proliferation of commercial 4G services in Africa and the Middle East has been impressively rapid. The demand for 4G services in AME has significantly increased in the last few years due to the growing investment in research on novel wireless network technologies and their viability in the local market. Furthermore, the leading operators in the market also take recourse to scoping and lobbying to steer the spectrum allocation in their favor, which consequently has led to the higher demand for 4G services in AME.

These operators often determine commercial strategies based on the market demographics for suitable devices, client segmentation, appropriate pricing strategies, effective promotional campaigns, and optimal use of the distributed networks. Hence, it is likely for the growth of 4G subscriptions in Africa and the Middle East to be driven by the continuing adoption of this sophisticated network across the developed countries in the Middle East such as Saudi Arabia, Kuwait, Qatar, the UAE, and relatively developed telecom markets in Africa such as South Africa and Nigeria. 

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However, in underdeveloped markets such as the Democratic Republic of Congo, the rollout of 4G networks will be selective. The initial rollout in such countries will focus primarily on the areas boasting a high population density.

Operators in the MENA region are developing online stores and are planning on marketing over-the-top (OTT) services through OTT partnerships. They are primarily focusing on boosting sales of 4G-compatible smartphones and the adoption of data bundles. In sub-Saharan Africa, operators are relying on informal distribution of networks to penetrate successfully into the market with their offers on promotional data bundles for specific services to support the uptake of 4G network over the next five years. 

The AME market for 4G services witnesses cutthroat competition, wherein operators must leverage unique selling strategies and maximize their strengths to win a competitive edge and successfully acquire 4G subscriptions. 

Despite having lucrative opportunities for expanding their business, operators in the AME 4G services market are facing several challenges with respect to their 4G strategies. For instance, in African markets, operators face the challenge of the high cost of network rollouts. 

The report elaborates on the key challenges prevalent in the market that may adversely impact the overall market share held by the operators. It is prepared with the intent of providing an executive-level blueprint of the prevailing dynamics of commercial 4G services in Africa and the Middle East and help operators determine successful strategies for their future operations. 

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