Preference and Behavior Analysis of Taiwanese Online PC Gamers

Preference and Behavior Analysis of Taiwanese Online PC Gamers

  • Market Intelligence & Consulting Institute
  • July 2018
  • Consumer Electronics
  • 18 pages

Report Description

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During the first half of 2017, Taipei-based, government-backed research institute MIC (Market Intelligence & Consulting Institute) conducted an online questionnaire research in Taiwan and received 1,500 valid questionnaires. This report provides an overview of Taiwanese PC online gamers' preferences and examines their behavior by socio-demographic factors: gender and age. The findings show: 1. 53.2% of Taiwanese gamers prefer online PC role-playing games. 2. On average, 46.3% of Taiwanese female gamers spend less than an hour on playing games at a time. 3. 70.2% of Taiwanese gamers made PC online game purchases, including in-game purchases, in 2016.      

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Table of Contents

1.Background 

2. Preference Analysis of Taiwanese Online PC gamers 

2.1 53.2% of Gamers Prefer Online Role-playing Games 
2.2 Female Gamers Prefer Online Riddle and Music Games 
2.3 Gamers Across All Ages Prefer Online Role-playing Games 
2.4 46.3% of Female Gamers Commit Less Than an Hour to Play Online PC Games 
2.5 Over 80% of Gamers at All Age Groups Spend at Least 30 Minutes on Gaming at a Time 

3. Behavior Analysis of Taiwanese Online PC Gamers 
3.1 70.2% of Gamers Made Online PC Game Purchases in 2016 
3.2 33.7% of Female Gamers Did not Make Any Online PC Game Purchases in 2016 
3.3 Over 50% of Gamers Aged 25-29 Willing to Spend NTD 500 or More on Online PC Games 
3.4 Over 50% of Gamers Have Tendency to Spend on Online PC Games Every Month 
3.5 70% of Gamers Aged 19 or Below Have Tendency to Spend on Online PC Games Every Month 

4. Demographic Segementation 
4.1 Gender 
4.2 Age Groups 

Table 1: Taiwanese Gamers' Preferred Online PC Game Genre by Age Group 
Table 2: Taiwanese Gamers' Average Time Spend on Playing Online PC Games at a Time by Age Group 
Table 3: How Much Taiwanese Gamers Spent on Online PC Games in 2016 by Age Group 
Table 4: The Average Interval between Online Game Purchases for Taiwanese Gamers by Age Group 

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