Preference and Behavior Analysis of Taiwanese Digital Gamers

Preference and Behavior Analysis of Taiwanese Digital Gamers

  • Market Intelligence & Consulting Institute
  • July 2018
  • Consumer Electronics
  • 20 pages

Report Description


Taipei-based, government-backed research institute MIC (Market Intelligence & Consulting Institute) conducted an online questionnaire research in Taiwan and received 1,068 valid questionnaires. This report provides an overview of Taiwanese digital gamers' preferences and examines their behavior with socio-demographic characteristic factors such as gender and age.  The findings suggest: 1. 63.2% of Taiwanese digital gamers play games on Android smartphones.  2. 63.3% of Taiwanese digital gamers aged 19 and under spend more than an hour playing games every day.  3. 57% of Taiwanese female digital gamers prefer games with cute graphical styles.

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Table of Contents

1. Research Objective

2. Background

3.Taiwanese Digital Gamers Overview

3.1 Over 60% of Gamers Play Games on Android Phones
3.2 22.2% of Female Gamers Play Games on iPhone
3.3 30% of Gamers Aged 19 and Under Play Games on a PlayStation 4
3.4 53.9% of Gamers Play Less than An Hour Every Day
3.5 27.7% of Female Gamers Play Less Than 30 Minutes Every Day
3.6 63.3% of Gamers Aged 19 and Under Play at Least an Hour Every Day

4. Preference Analysis of Taiwanese Digital Gamers
4.1 75.5% of Gamers Play Phone/Tablet App Games Recently
4.2 3% of Male Gamers Play VR-supported Games
4.3 Gamers Aged 19 and Under are Major Players in the Digital Game Ecosystem
4.4 46.9% of Gamers Prefer Games with Cute Graphic Styles
4.5 57% of Females Prefer Games with Cute Graphic Styles
4.6 30.8% of Gamers Aged 25-29 Have No Particular Graphic Style Preference in Games

5. Conclusion

6. Demographic Segmentation

6.1 Gender
6.2 Age Groups

Table 1 Taiwanese Digital Gamers' Electronic Device Preference by Age Group
Table 2 Average Time Taiwanese Gamers Play Digital Games by Age Group (Auto-play Games Excluded)
Tablet 3 Taiwanese Gamers' Most Frequently Played Game Categories by Age Group
Table 4 Taiwanese Gamers' Graphic Style Preferences by Age Group

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