Poultry - US - November 2017

Poultry - US - November 2017

  • Mintel
  • November 2017
  • Meat & Poultry
  • 0 pages

Report Description

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Poultry is a household staple, offering something to everyone and for every situation. The categorys success is driven by the dominance of chicken, the most frequently eaten animal protein and poultrys highest selling segment. The already high penetration coupled with falling prices of poultry and other competitive proteins has made growth in the category harder to come by. The category did manage marginal growth of 1% from 2016-17.

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