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Portugal Beer Market Insights Report 2015

Published By :


Published Date : Aug 2015

Category :

Alcoholic Beverages

No. of Pages : 102 Pages

In 2014 beer registered a contraction as consumers shifted to the smaller pack sizes in off-premise. On-premise consumption on the other hand did well as tourism increased and consumers felt more confident. Although overall volume decreased brewers were able to capitalise on the smaller pack sizes with a higher price per litre. Beer was also hurt by wine and packaged water becoming increasingly available at competitive price in supermarkets as they arent affected by the 23% VAT rate. The FIFA World Cup event did not fulfill the expectations of on-premise retailers as Portugal experienced early elimination from the tournament

Key Findings
Beer market saw further decline as in 2013

Consumers have reduced consumption rather than trade down a price segment

Portuguese consumers continued showing adherence to the three traditional leading umbrella brands

On-premise market started to see a recovery after its long-lasting slowdown

Canadeans Portugal Beer Market Insights 2015 Report provides a complete overview of the Portugal beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Portugal beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Portugal beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Portugal beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Portugal Population Size and Growth 1986-2017F
Table 3: West Europe Population Size and Growth 2004-2015F
Table 4: Portugal Economic Indicators 2006-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share 2004-2015F
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth 2005-2015F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv 2013
Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency) 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: Off-Premise 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise 2013-2015
Table 21: Beer ProductionTradeConsumption 000 HL 2004-2015F
Table 22: Beer ProductionTradeConsumption - Growth 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL) 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports) 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports) 2011-2015F
Table 26: Beer Market Valuation (Local Currency) 2013-2015F
Table 27: Beer Consumption by Local Definition 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength 2011-2015F
Table 30: Beer Consumption by Type 2011-2015F
Table 31: Beer Consumption by Geographic Scope 2011-2015F
Table 32: Beer All Trademarks 2010-2014
Table 33: Beer Brands by Local Definition 2010-2014
Table 34: Beer Brands by Standard Price Segment 2010-2014
Table 35: Beer Brands by Alcoholic Strength 2010-2014
Table 36: Beer Brands by Type 2010-2014
Table 37: Imported Brands by Origin 2010-2014
Table 38: Beer Licensed Brands 2010-2014
Table 39: Beer Private Label Brands 2010-2014
Table 40: Beer Trademark Owners 2010-2014
Table 41: Beer Local Operators 2010-2014
Table 42: Beer leading BrewersImporters 2010-2014
Table 43: Beer Consumption by Pack Mix: RefillabilityPackSize 2011-2015F
Table 44: Beer Distribution: On vs Off Premise 2011-2015F
Table 45: ECM Brand Volumes 2010-2014
Table 46: Sociedade Central de Cervejas e Bebidas SA Brand Volumes 2010-2014
Table 47: Sumol + Compal Brand Volumes 2010-2014
Table 48: Unicer Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading BrewersImporters 2014
Figure 2: Beer Consumption by Pack MaterialType 2014
Figure 3: Beer Distribution by Channel 2014
Figure 4: Beer Consumption by Price Segment 2014

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