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Pizza and Pasta Restaurants - UK - December 2013

Published By :

Mintel

Published Date : Dec 2013

Category :

Hotels & Restaurants

No. of Pages : 200 Pages

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.
Table of Content

Introduction
Definition
Abbreviations

Executive Summary
The market
Forecast
Figure 1: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
Market factors
Companies, brands and innovation
Companies
Figure 2: Outlet numbers of selected leading pizza/pasta restaurant/takeaway brands, 2011 and 2013
Innovation
The consumer
Pizza/pasta outlet usage
Figure 3: Frequency of visiting pizza/pasta restaurants, takeaway/home delivery versus sit-down, October 2013
Figure 4: Pizza/pasta restaurant and takeaway usage, October 2013
Reasons to visit pizza/pasta outlets
Figure 5: Reasons for visiting pizza/pasta restaurants/takeaways, October 2013
Users’ attitudes towards pizza/pasta outlets
Figure 6: Attitudes towards pizza and pasta restaurants/takeaways, October 2013
Figure 7: Further attitudes towards pizza and pasta restaurants/takeaways, October 2013
Menu enticement in pizza/pasta outlets
Figure 8: Menu enticements for pizza and pasta restaurants/takeaways, October 2013
What we think

Issues in the Market
How can operators broaden their appeal as an all-day dining venue?
In what ways can operators leverage variety to engage consumers?
What can the market do to improve its poor value image?
How can pizza/pasta restaurants combat low loyalty levels amongst diners?

Trend Application
Trend: Rebirth of Cities
Trend: The Real Thing
Mintel Future: Access Anything Anywhere or Generation Next

Market Drivers
Key points
Increasing consumer sentiment should benefit the market
Figure 9: Consumer confidence index, monthly, January 2007-October 2013
Figure 10: Trends in consumer spending priorities (after bills), February 2012-September 2013
Discounting continues to characterise the market
Projected decline in the family lifestage is an area of concern for operators
Figure 11: Forecast adult population trends, by lifestage, 2008-18

Who’s Innovating?
Key points
Authentic ingredients are used to give dishes a premium touch
Operators rejuvenate children’s menus
More flexible menu options to cater to health conscious diners
Operators look to elevate the dining out experience

Market Size, Segmentation and Forecast
Key points
Discounting culture continues to dampen value growth
Figure 12: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
The pizza/pasta market faces competition from different directions
Takeaway segment continues to outperform dine-in segment
Figure 13: Value sales of the UK pizza and pasta takeaway/home delivery market, 2008-18
Figure 14: Value sales of the UK pizza and pasta dine-in restaurant market, 2008-18
Forecast
Figure 15: Value sales of the total UK pizza and pasta restaurant/takeaway market, 2008-18
Figure 16: Value sales of the UK pizza and pasta takeaway/home delivery market, 2008-18
Figure 17: Value sales of the UK pizza and pasta dine-in restaurant market, 2008-18
Forecast methodology

Market Share
Key points
Domino’s leads the pizza takeaway/home delivery market
Figure 18: Outlet numbers of selected major pizza/pasta restaurant/takeaway brands, 2011-13
Dine-in market still offers untapped opportunities

Companies and Products
Key points
Domino’s
Financial results
Figure 19: Financial performance of Domino’s Pizza Group UK Plc, 2011 and 2012
Company strategy and recent developments
Menu developments
Papa John’s
Financial results
Figure 20: Financial performance of Papa John’s (GB) Limited, 2011 and 2012
Company strategy and recent developments
Menu developments
Pizza Hut
Financial results
Figure 21: Financial performance of Pizza Hut UK, 2011 and 2012
Company strategy and recent developments
Menu developments
Prezzo
Financial results
Figure 22: Financial performance of Prezzo Plc, 2011 and 2012
Company strategy and recent developments
Menu developments
Gondola Group
Figure 23: Financial performance of Gondola Group Limited, 2011 and 2012
PizzaExpress
Financial results
Company strategy and recent developments
Menu developments
Retail products
ASK Italian
Financial results
Company strategy and recent developments
Menu developments
Zizzi
Financial results
Company strategy and recent developments
Menu developments
Tragus Group
Financial results
Figure 24: Financial performance of Tragus Group, 2011 and 2012
Strada
Company strategy and recent developments
Menu developments
Bella Italia
Company strategy and recent developments
Menu developments

Brand Research
Brand map
Figure 25: Attitudes towards and usage of brands in the pizza and pasta restaurant sector, October 2013
Correspondence analysis
Brand attitudes
Figure 26: Attitudes, by pizza and pasta restaurant brand, October 2013
Brand personality
Figure 27: Pizza and pasta restaurant brand personality – macro image, October 2013
Figure 28: Pizza and pasta restaurant brand personality – micro image, October 2013
Brand experience
Figure 29: Pizza and pasta restaurant brand usage, October 2013
Figure 30: Satisfaction with various pizza and pasta restaurant brands, October 2013
Figure 31: Consideration of pizza and pasta restaurant brands, October 2013
Figure 32: Consumer perceptions of current pizza and pasta restaurant brand performance, October 2013
Brand index
Figure 33: Pizza and pasta restaurant brand index, October 2013
Target group analysis
Figure 34: Target groups, October 2013
Figure 35: Pizza & pasta restaurant brand usage, by target groups, October 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists

Brand Communication and Promotion
Key points
Operators continue their focus on driving customer engagement
Figure 36: Above-the-line advertising expenditure of selected operators in the UK pizza/pasta market, 2009-13
Social media campaigns
Lifestyle branding
Tie-ups with well-known brands to boost value-for-money perceptions

The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and Takeaways
Key points
Frequency of visiting pizza/pasta restaurants/takeaways
Figure 37: Frequency of visiting pizza and pasta restaurants, takeaway/home delivery versus sit-down, October 2013
Pizza/pasta outlets visited
Figure 38: Pizza/pasta restaurant and takeaway usage, October 2013

The Consumer – Reasons for Visiting Pizza/Pasta Outlets
Key points
Opportunities remain to encourage more ‘regular treat’ visits to restaurants
Figure 39: Reasons for visiting pizza and pasta restaurants/takeaways, October 2013
Offering special occasion dining should appeal to older consumers
A quarter of takeaway users are looking for something different from their normal meals

The Consumer – Online Activities for Pizza/Pasta Outlets
Diners’ researching mentality
Figure 40: Online activities for pizza/pasta restaurants/takeaways, October 2013
Shifting the focus from price to product
An increasingly virtual world
Driving brand conversation and consumer engagement
Figure 41: Selected online activities for pizza/pasta restaurants/takeaways, by age, October 2013
Figure 42: Selected online activities for pizza/pasta restaurants/takeaways, by region, October 2013
Role of social media

The Consumer – Attitudes Towards Pizza/Pasta Outlets
Key points
Diners look for variety and a change from what they usually eat at home
Figure 43: Attitudes towards pizza/pasta restaurants/takeaways, October 2013
Greater menu flexibility is key to capitalise on casual dining trend
Build-your-own concepts could be used more to respond to diners’ demand for customisation

The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
Key points
Price promotions are still prolific in the pizza/pasta market
Figure 44: Further attitudes towards pizza/pasta restaurants/takeaways, October 2013
Can the market move from being discount-driven to being occasion-driven?
Guiding choice

The Consumer – Pizza/Pasta Outlets Menu Enticement
Key points
Flexibility is a key theme
Figure 45: Menu enticements for pizza and pasta restaurants/takeaways, October 2013
Stealth health
Boosting the special occasion factor

Appendix – Market Size, Segmentation and Forecast
Figure 46: Best- and worst-case forecasts for the overall UK pizza and pasta restaurant/takeaway market, 2013-18
Figure 47: Best- and worst-case forecasts for the UK pizza and pasta takeaway/home delivery market, 2013-18
Figure 48: Best- and worst-case forecasts for the UK pizza and pasta dine-in restaurant market, 2013-18

Appendix – Brand Research
Figure 49: Brand usage, October 2013
Figure 50: Brand commitment, October 2013
Figure 51: Brand momentum, October 2013
Figure 52: Brand diversity, October 2013
Figure 53: Brand satisfaction, October 2013
Figure 54: Brand attitude, October 2013
Figure 55: Brand image – macro image, October 2013
Figure 56: Brand image – micro image, October 2013
Figure 57: Profile of target groups, by demographics, October 2013
Figure 58: Psychographic segmentation by target groups, October 2013
Figure 59: Brand usage, by target groups, October 2013
Figure 60: Brand index, October 2013

Appendix – The Consumer – Eating Out Behaviour – Pizza/Pasta Restaurants and 
Takeaways
Figure 61: Frequency of visiting pizza/pasta restaurants for a sit-down meal, October 2013
Figure 62: Frequency of using pizza/pasta takeaways, October 2013
Figure 63: Frequency of visiting pizza/pasta restaurants for a sit-down meal, by demographics, October 2013
Figure 64: Frequency of visiting pizza/pasta restaurants for a sit-down meal, by demographics, October 2013 (continued)
Figure 65: Frequency of using pizza/pasta takeaways, by demographics, October 2013
Figure 66: Frequency of using pizza/pasta takeaways, by demographics, October 2013 (continued)
Figure 67: Pizza/pasta restaurant and takeaway usage, October 2013
Figure 68: Pizza/pasta restaurant and takeaway usage, October 2013
Figure 69: Pizza/pasta restaurant and takeaway usage, October 2013 (continued)

Appendix – The Consumer – Reasons for Visiting Pizza/Pasta Outlets
Figure 70: Reasons for visiting pizza/pasta restaurants/takeaways, October 2013
Figure 71: Most popular reasons for visiting pizza/pasta restaurants, by demographics, October 2013
Figure 72: Next most popular reasons for visiting pizza/pasta restaurants, by demographics, October 2013
Figure 73: Most popular reasons for using pizza/pasta takeaways, by demographics, October 2013
Figure 74: Next most popular reasons for using pizza/pasta takeaways, by demographics, October 2013

Appendix – The Consumer – Online Activities for Pizza/Pasta Outlets
Figure 75: Online activities for pizza/pasta restaurants/takeaways, October 2013
Figure 76: Online activities for pizza/pasta restaurants/takeaways – Check menus online to look at dishes, by demographics, October 2013
Figure 77: Online activities for pizza/pasta restaurants/takeaways – Check prices online in advance, by demographics, October 2013
Figure 78: Online activities for pizza/pasta restaurants/takeaways – Order a pizza/pasta takeaway/home delivery online, by demographics, October 2013
Figure 79: Online activities for pizza/pasta restaurants/takeaways – Book a table online, by demographics, October 2013
Figure 80: Online activities for pizza/pasta restaurants/takeaways – Sign up to a restaurant newsletter, by demographics, October 2013
Figure 81: Online activities for pizza/pasta restaurants/takeaways – Use a smartphone app to find the nearest branch, by demographics, October 2013
Figure 82: Online activities for pizza/pasta restaurants/takeaways – Participate in a competition operated by a restaurant online, by demographics, October 2013
Figure 83: Online activities for pizza/pasta restaurants/takeaways – Follow a restaurant on social media, by demographics, October 2013
Figure 84: Online activities for pizza/pasta restaurants/takeaways – Use a smartphone app to place an order/book a table, by demographics, October 2013
Figure 85: Online activities for pizza/pasta restaurants/takeaways – Order by interactive TV/games console, by demographics, October 2013

Appendix – The Consumer – Attitudes Towards Pizza/Pasta Outlets
Figure 86: Users’ attitudes towards pizza/pasta restaurants/takeaways, October 2013
Figure 87: Most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
Figure 88: Next most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013

Appendix – The Consumer – Further Attitudes Towards Pizza/Pasta Outlets
Figure 89: Users’ attitudes towards pizza/pasta restaurants/takeaways, October 2013
Figure 90: Most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
Figure 91: Next most popular attitudes towards pizza/pasta restaurants/takeaways, by demographics, October 2013
Appendix – The Consumer – Pizza/Pasta Outlets Menu Enticement

Figure 92: Pizza/pasta restaurants/takeaways menu enticement – Aperitifs before a meal, by demographics, October 2013
Figure 93: Pizza/pasta restaurants/takeaways menu enticement – Gluten-free pizza/pasta, by demographics, October 2013
Figure 94: Pizza/pasta restaurants/takeaways menu enticement – A dish marked as low calorie, by demographics, October 2013
Figure 95: Pizza/pasta restaurants/takeaways menu enticement – A dish with added health benefits, by demographics, October 2013
Figure 96: Pizza/pasta restaurants/takeaways menu enticement – Half and half pizza/pasta dishes, by demographics, October 2013
Figure 97: Pizza/pasta restaurants/takeaways menu enticement – Smaller serving sizes in restaurants, by demographics, October 2013
Figure 98: Pizza/pasta restaurants/takeaways menu enticement – A dish which includes a portion of salad, by demographics, October 2013
Figure 99: Pizza/pasta restaurants/takeaways menu enticement – Smaller takeaway options, by demographics, October 2013
Figure 100: Pizza/pasta restaurants/takeaways menu enticement – Speciality/authentic dishes from a specific region, by demographics, October 2013
Figure 101: Pizza/pasta restaurants/takeaways menu enticement – Stuffed crust/specialty crusts and/or crust flavours, by demographics, October 2013

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