866-997-4948(US-Canada Toll Free)

PIZZA AND ITALIAN RESTAURANTS - UK - NOVEMBER 2017

Published By :

Mintel

Published Date : Dec 2017

Category :

Hotels & Restaurants

No. of Pages : N/A

Younger Millennials and parents are the core consumers. As a group, parents are not as brand-loyal, prompting brands to work harder to focus on features that are important to them, whereas younger Millennials are more inclined to participate in marketing activities, prompting brands to create lasting relationships with them.

Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Eating out market faces challenges
but there are opportunities for growth
Figure 1: Total UK pizza and Italian restaurants market, value sales and forecast, 2012-22
Companies and brands
Takeaway innovations
Menu innovations
Marketing initiatives
The consumer
Younger Millennials and parents are the core customers
Figure 2: Frequency of eating in at/ordering takeaway from pizza/Italian restaurants or outlets, September 2017
Understanding the behaviours of the core customers
Figure 3: Behaviours towards pizza/Italian outlets and restaurants, September 2017
Consumers interest in takeaway innovations
Figure 4: Consumers interest in innovations when ordering a takeaway from a pizza/Italian venue, September 2017
Consumers interest in in-store features
Figure 5: Eat-in consumers interest in features at a pizza/Italian venue, September 2017
Encouraging consumer visits
Figure 6: Products or services that would encourage consumers to visit pizza/Italian venues, September 2017
What we think
ISSUES AND INSIGHTS
Attracting students
The facts
The implications
Retaining parents
The facts
The implications
Snacking opportunities
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Market is in slow growth
Businesses face headwinds
but opportunities knock
SEGMENT PERFORMANCE, MARKET SIZE AND FORECAST
Total market overview
Pizza and Italian restaurants in slow growth
Figure 7: Total UK pizza and Italian restaurants market, value sales and forecast, 2012-22
Familiarity of pizza drives demand
Figure 8: Total UK pizza and Italian restaurants market, value sales and forecast, 2012-22
Pizza takeaway segment
Pizza takeaways look set to prop up the total market
Figure 9: UK pizza takeaway market, value sales and forecast, 2012-22
The opportunities
Figure 10: UK pizza takeaway market, value sales and forecast, 2012-22
Dine-in restaurant segment
Dine-in restaurants are taking stock
Figure 11: UK pizza and Italian restaurants eat-in market, value sales and forecast, 2012-22
The opportunities
Figure 12: UK pizza and Italian restaurants eat-in market, value sales and forecast, 2012-22
Forecast methodology
MARKET DRIVERS
Consumers are holding up the eating out market...
Figure 13: Trends in how respondents would describe their financial situation, February 2009-August 2017
but income squeeze looks set to return
The headwinds to temper growth
Britains ageing population
Figure 14: Trends in the age structure of the UK population, 2011-16 and 2016-21
Hospitality recruitment at its most difficult
Apprenticeship levy comes into force in April 2017
Rising business rates
Rising inflation and the weakened Pound
National Living Wage and National Minimum Wage
Promisingly for the market
Consumers appetite for fast food grows
Takeaway/home delivery becomes ubiquitous
Figure 15: Trends in participation of selection leisure activities, done once a month, January 2016-July 2017
Parents are big spenders in casual dining restaurants
Figure 16: Trends in leisure activity spend on going to a restaurant with table service (excluding pubs) for a meal, January 2016-April 2017
Growth of the workforce
Figure 17: Employment and unemployment trends, 2011-16 and 2016-21
Smartphone ownership is peaking
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Consumers perceptions of selected restaurant brands
New home delivery innovations
Menu innovations that stand out
Marketing that grabs attention
Examples of restaurant groups that are growing
LAUNCH ACTIVITY AND INNOVATION
Home delivery
Amazon Alexa ordering
Facebook Messenger chatbot
Demand for faster speed service
Third-party delivery becomes mainstream
Investing in takeaway packaging
Grab-and-go gains traction
Click-and-collect scales up
Bright approach to dark kitchens
Menu innovations
Sharing food at the table
Dessert pizzas on the rise
Breakfast pizzas have stretch
Alcohol lifts consumer spirits
Pizza snacks raise dough
Figure 18: Examples of retail pizza snacks, 2017
Marketing ideas
Amplifying leisure experiences
Wi-Fi solutions
Discounts and promotions
ADVERTISING AND MARKETING ACTIVITY
Radio reaches 1.5 million spend
Mobile drives digital spend
Figure 19: Advertising expenditure, by media type, 2015 and 2016
Total advertising spend in 2016 highest in five years
Figure 20: Advertising expenditure by selected pizza and Italian operators, 2012-17
Dominos the top ad spender
Papa Johns builds trust
Pizza Hut focuses on Millennials
Figure 21: Advertising expenditure by selected pizza and Italian operators, by media type, 2012-17
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 22: Attitudes towards and usage of selected brands, August 2017
Key brand metrics
Figure 23: Key metrics for selected brands, August 2017
Brand attitudes: Dominos and Pizza Hut are widely available
Figure 24: Attitudes, by brand, August 2017
Brand personality: Zizzi on par with Prezzo as exclusive
Figure 25: Brand personality macro image, August 2017
Papa Johns is the least exciting, cool and healthy brand of all
Figure 26: Brand personality micro image, August 2017
Brand analysis
Dominos has a strong national presence
Figure 27: User profile of Dominos, August 2017
Zizzi has to do more to increase brand visibility
Figure 28: User profile of Zizzi, August 2017
Prezzo needs to draw attention to its value proposition
Figure 29: User profile of Prezzo, August 2017
Under-45s are drawn to the Papa Johns brand
Figure 30: User profile of Papa Johns, August 2017
Pizza Hut enjoys positive brand association among younger diners
Figure 31: User profile of Pizza Hut, August 2017
COMPANY PROFILES
Figure 32: Selected pizza and Italian restaurants and takeaways, by outlet numbers, 2011-17
Pizza delivery brands
Papa Johns
Figure 33: Key financial data for Papa Johns (GB) Limited, 2014-16
Firezza
Figure 34: Key financial data for Firezza Limited, 2015 and 2016
Pizza Hut Delivery
Dominos
Figure 35: Key financial data for Dominos Pizza UK & Ireland Limited, 2014-16
Casual dining restaurants
Jamies Italian
Figure 36: Key financial data for Jamies Italian Limited, 2014 and 2015
Frankie & Bennys
Bella Italia
Figure 37: Key Financial data for Bella Italia Restaurants Limited, 2015 and 2016
The Azzurri Group
Figure 38: Key financial data for The Azzurri Group, 2015 and 2016
Various Eateries
Figure 39: Key financial data for Various Eateries Limited, 2015 and 2016
PizzaExpress
Figure 40: Key financial data for PizzaExpress (Restaurants) Limited, 2015 and 2016
Pizza Hut Restaurants
Figure 41: Key financial data for Pizza Hut (U.K.) Limited, 2014-16
Carluccios
Figure 42: Key financial data for Carluccios Limited, 2015 and 2016
Prezzo
Figure 43: Key financial data for Papa Topco Limited (formerly Prezzo Limited), 2015 and 2016
Contemporary players
Homeslice
Made of Dough
Pizza Pilgrims
Franco Manca
Ones to watch
Rossopomodoro
Pizza Union
Vapiano
Telepizza
MOD Pizza
Stonehouse Pizza & Carvery
Barrel & Stone
Pizza, Pots & Pints
Stretch & Pull
THE CONSUMER WHAT YOU NEED TO KNOW
Understanding takeaway consumers
Understanding eat-in consumers
Examining the behaviours towards pizza or Italian venues
Consumer interest in takeaway innovations
Consumer interest in in-store features
Encouraging consumer visits
TAKEAWAY VISITS
Younger Millennials are boosting the pizza takeaway segment
Identifying the non-users
Figure 44: Frequency of ordering takeaway from pizza/Italian restaurants or outlets, September 2017
Most consumers order pizza takeaways once a month or less
Figure 45: Frequency of eating in at/ordering takeaway from pizza/Italian restaurants or outlets, September 2017
Understanding the regular customers of pizza takeaways
Younger Millennials are the most frequent users
One in 10 parents of under-16s eat pizza takeaways more than once a week
Figure 46: Frequency of ordering takeaway from pizza/Italian restaurants or outlets, by demographics, September 2017
Dominos is in an unassailable lead in terms of takeaway usage
Figure 47: Restaurants or outlets visited to order takeaway from, September 2017
Most people buy takeaways from one type of pizza brand
Figure 48: Repertoire of restaurants or outlets visited to order takeaway from, September 2017
EAT-IN VISITS
Students and parents are boosting restaurant eat-in segment
Identifying the non-users
Figure 49: Frequency of eating in at pizza/Italian restaurants or outlets, September 2017
Most consumers eat in at pizza restaurants once a month or less
Figure 50: Frequency of eating in at/ordering takeaway from pizza/Italian restaurants or outlets, September 2017
Understanding pizza restaurants regular customers
Younger Millennials are the most frequent users
One in 10 parents of under-16s eat in at pizza restaurants more than once a week
Figure 51: Frequency of eating in at pizza/Italian restaurants or outlets, by demographics, September 2017
Pizza Hut leads in dine-in usage
Figure 52: Restaurants or outlets visited to eat in at, September 2017
Most eat-in consumers visit one type of restaurant
Figure 53: Repertoire of restaurants or outlets visited to eat in at, September 2017
BEHAVIOURS TOWARDS PIZZA OR ITALIAN VENUES
Understanding eat-in behaviours
People are eating pizza at retail locations
Millennials enjoy live entertainment
and dishes created by guest chefs
Figure 54: Eat-in behaviours towards pizza/Italian outlets and restaurants, September 2017
Understanding takeaway behaviours
Its cheaper to order directly
provided specialists offer discounts
Yet, people want to be spoiled for choice
Figure 55: Takeaway behaviours towards pizza/Italian outlets and restaurants, September 2017
Engaging the savvy consumer
They like brands that sponsor events
They want faster speed of service
They engage with brands through social media
They take part in in-store activities
They buy non-food merchandise
Figure 56: Behaviours towards pizza/Italian outlets and restaurants, September 2017
INTEREST IN TAKEAWAY INNOVATIONS
Examining womens interests
Discount codes
Lunchtime meal deals
Money-back guarantee
Online ordering
Younger Millennials are interested in click-and-collect
Parents and mens shared interests
Chatbots and voice ordering
Figure 57: Consumers interest in innovations when ordering a takeaway from a pizza/Italian venue, September 2017
Figure 58: Takeaway consumers interest in takeaway innovations, by any restaurants/outlets visited to takeaway, September 2017
INTEREST IN IN-STORE FEATURES
Marketing to young women
Discount cards
Loyalty schemes
Sofa seats
Family or noisy zones
Younger Millennials are using self-service ordering kiosks
Figure 59: Eat-in consumers interest in features at a pizza/Italian venue, September 2017
Older diners are interested in quiet zones
Figure 60: Eat-in consumers interest in features at a pizza/Italian venue, by any restaurants/outlets visited to eat in, September 2017
ENCOURAGING VISITS
The trends in snacking
Pizza by the slice
Grab-and-go
Pizza snacks
Students and young women enjoy build-your-own pizzas
Women enjoy sharing food at the table
Figure 61: Products or services that would encourage consumers to visit pizza/Italian venues, September 2017
Scope for restaurants to boost wet-led sales
Craft beer and pizza pairing
Cocktail bars
Figure 62: Products or services that would encourage consumers to visit pizza/Italian venues, by demographics, September 2017
Dessert pizza reaches sweet spot
Rise of sourdough pizza
Deli counters display growth
Breakfast pizzas lift morning trade
Figure 63: Products or services that would encourage consumers to visit pizza/Italian venues, by any restaurants/outlets visited to eat in, September 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX MARKET SIZE AND FORECAST
Forecast methodology
Figure 64: Best- and worst-case forecasts for UK pizza and Italian restaurants total market, 2017-22
Figure 65: Best- and worst-case forecasts for UK pizza and Italian restaurants takeaway market, 2017-22
Figure 66: Best- and worst-case forecasts for UK pizza and Italian restaurants eat-in market, 2017-22

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *