Pitaya juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Pitaya juice Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • Transparency Market Research
  • Ongoing
  • Food

Report Description



Pitaya fruit also known as dragon fruit is native to Mexico and cultivating in countries such as Vietnam, Malaysia, Thailand and South American countries including Ecuador and Colombia. The verities of the fruit vary in color from yellow to pink, and the juice extracted from the fruit is popularly pink to purple colored. The juice of dragon fruit/ pitaya is also used with other fruit juices as well as alcoholic beverages. Various health benefits are associated with this fruit juice and is often marketed as a super fruit with rich antioxidant content, this has attracted consumers and led to a high value demand from health conscious consumers across the globe.

Pitaya juice Market Segmentation

Pitaya juice are segmented on the basis of nature, distribution channel and region. The fresh consumption of pitaya is relatively large, however the demand for the juice as well as powdered forms has been increasing at a significant rate as well. The market for pitaya is segmented based on its form as organic and conventional, where the organic segment has attracted consumers to a large extent. Based on the distribution channel the market is segmented as: Supermarkets/Hypermarkets, specialty stores, standalone shops, departmental stores and other retail formats. The market is segmented based on regions as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.

Pitaya juice market Global Market Trends and Market Drivers:

Exotic fruits makes up for a relatively small share fruit production and exports, moreover a very less proportion of the same is goes for processing, but this has still created a high demand from major import markets in the European region where the consumption demand remains very high. Markets for the fruit as consumed fresh as well as processed is concentrated in the Asian region, countries such as Vietnam, China, Thailand, Indonesia, Korea and Japan. China is the single largest importer the fruit and constitutes high consumption of pitaya juice in terms of volume consumed. However a high demand surge is derived from countries such as Germany, France, Italy, U.K. and the U.S., these countries constitute the biggest importers of this fruit outside Asia, in both fresh and processed forms. Vietnam has a high popularity of pitaya juice and is considered an important health fruit with high antioxidants, the rarity of the fruit makes it unique and exotic across the globe. Considering the global demand for pitaya on a rise, Vietnam which the major supplier of pitaya and pitaya juice has increased its production area and the total output drastically in the last five years. Nearly ten-fold increase has been registered in the total area under production for pitaya. The North American region has most of its suppliers of the fruit from the South American countries, Ecuadorian and Colombian pitaya are imported into the U.S. as juice concentrates and mostly fresh fruits. In the Middle East, Israel, is one of the important producer as well as consumer of pitaya juice and the organic variant of Israeli pitaya has gain popularity in the local as well as European market. The shelf life of pitaya is also relatively less and this creates a challenge in transporting the fruit globally, this is creating a hindrance achieving the efficient supply of the fruit. The juice format also struggles with same and the overall supply remains restricted.

Pitaya juice Market Key Players:

Most of the production of the processed fruit products is done locally, however overseeing the demand in the global market for these exotic fruits, some International players have also started a dedicated product for such fruits juices, powders and concentrates. New innovative companies throughout the globe have also emerged as powerful brands in the respective regions. Moreover growth in organic fruit consumption, has created a rise in demand for different processed products made from these fruits and vegetables. A great potential for market is observed as the major producers of finished goods demand for a large supply of organic fruits including organic pitaya. The market for pitaya juice is small but promising and thus manufacturers have to adapt a product development and diversification strategies.  Some of the key players in the market for pitaya juice are: Great Sun Pitaya Farm Sdn. Bhd., Pitaya Plus, Bai Brands (Dr Pepper Snapple Group, Inc.), Welch Foods Inc., Juicy Juice (Harvest Hill Beverage Company), Nam Viet Foods & Beverag Co., Ltd., Madam Sun Sdn.Bhd, Biourah Herbal (M) Sdn Bhd among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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