Payments Landscape in Iran: Opportunities and Risks to 2022
GlobalDatas 'Payments Landscape in Iran: Opportunities and Risks to 2022' report provides detailed analysis of market trends in the Iranian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards and cheques during the review-period (2014-18e).
The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2018e-22f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.
The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
GlobalDatas 'Payments Landscape in Iran: Opportunities and Risks to 2022' report provides top-level market analysis, information and insights into the Iranian cards and payments industry, including -
- Current and forecast values for each market in the Iranian cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including cards and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Analysis of various market drivers and regulations governing the Iranian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
- To increase the adoption of credit cards, the Iranian government has undertaken several initiatives. For instance, in May 2017 the central bank introduced a scheme called Yarakart. Under the scheme, banks are required to issue credit cards for low-income individuals, providing an alternative to bank loans. The card is only issued to individuals who are eligible to receive government subsidies, which also acts as collateral. In September 2016 the central bank started allowing domestic financial institutions to issue credit cards in three variants with predefined credit limits: Bronze with a credit limit of IRR100m ($2,381.21), Silver with a IRR300m ($7,143.63) limit, and Gold with a IRR500m ($11,906.05) limit. Extending this concept, in April 2018 the government announced a new scheme in which credit cards are offered at a lower interest rate when the card is used to purchase domestic products. The aim of this scheme is to boost consumption of local products.
- Iranian banks are downsizing their branch networks to reduce operational costs, instead focusing on alternative channels to offer banking and payment services such as banking kiosks. In June 2017, Bank Mellant installed 500 new non-cash banking terminals in addition to its existing fleet of 2,000. These kiosks provide a range of services including fund transfers, installment payments, utility bill payments, donations, and viewing account balances and statements.
- The Central Bank of Iran - in association with Shaparak - launched a nationwide NFC-based system in May 2017 in an attempt to increase mobile payment uptake. Named Tap-and-Go, the service enables users to make contactless payments of up to IRR200,000 ($4.76) at merchant stores using NFC-enabled mobile devices. Users can scan and add their payment cards to their mobile banking apps and use them for contactless payments.
Reasons to buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Iranian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Iranian cards and payments industry.
- Assess the competitive dynamics in the Iranian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Iran.
- Gain insights into key regulations governing the Iranian cards and payments industry.
Table of Contents
Payments Infrastructure & Regulation
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