Outdoor TV Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Outdoor TV Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

  • Transparency Market Research
  • Ongoing
  • Retail

Report Description

Outdoor TVs are costlier or sold at a premium price than the regular TVs installed inside the house or office. This is because outdoor TVs are to be operated in bright sunlight and need to withstand various elements such as rain, snow, and extreme cold and hot temperatures. A portable projector with an outdoor screen, or regular HDTV in combination with an outdoor TV cover are the primary alternatives for outdoor TV. Outdoor TVs are installed in backyards, gazebos, swimming pools, outdoor gardens, entrance of a commercial building and so on. There are few points which need to be considered while installing an outdoor TV. Outdoor TV should be covered with an IP rated enclosure to withstand heat, dirt, dust, and theft. It should be covered under a shade and the cables connected to the TV should be short in terms of length for better performance.

The outdoor TV market is expected to expand at a decent growth rate during the forecast period. Demand for outdoor TV is anticipated to increase due to rising urban population and increasing number of middle class population in developing countries. Furthermore, people tend to buy stylish and new products due to various factors such as increased disposable income of households and individuals and improved lifestyle in developing countries, and. These factors have forced companies to manufacture a variety of products in outdoor TV. Surging demand for efficient products and growing industrialization followed by modernization and urbanization creates an opportunity for manufacturers to develop new products and sell them in the market. Various factors such as consumer preference toward outdoor TV as an entertainment option, unexplored markets in emerging economies, improved lifestyle, and increasing investments in the industry creates opportunities for the outdoor TV market. High capital expenditure, cost of the product, and products getting obsolete due to technological advancement over a period of time might act as restraints to the growth of the outdoor TV market.

The outdoor TV market is segmented based on product type, application, distribution channel, and region. Based on product type, the outdoor TV market is segmented into less than 32 inch size, 40 inch size, 42 inch size, 46 inch size, 47 inch size, 50 inch size, 55 inch size, 60 inch size, 65 inch size & more than 70 inch size. In terms of application, the market is segmented into commercial, residential, and others. The outdoor TV market is segmented on the basis of distribution channel into offline and online. Offline distribution channel is further sub segmented into retailers, specialty store, hypermarkets, and supermarkets. The outdoor TV market is classified into South America, Asia Pacific, Europe, North America, and Middle East & Africa based on region. The outdoor TV market in North America is segmented into Canada, the U.S., and Rest of North America. Europe region is sub segmented into the U.K., France, Germany, and Rest of Europe. Asia Pacific region is again sub segmented into India, China, Japan, and Rest of Asia Pacific. Middle East & Africa region is divided into GCC, South Africa, and Rest of Middle East & Africa. South America is sub segmented into Brazil and Rest of South America.

Some of the key players in the outdoor TV market include SunBriteTV, MirageVision, Platinum, Cinios, SkyVue, Oolaa, AquaLite TV, Peerless-AV, Luxurite, Shenzhen WTV Technology, The TV Shield, Dish, Cinios, and Seura. Manufacturers focus on launch of quality, efficient, and technologically advanced products to maintain their customer base. Key players in the outdoor TV market focus on innovation and expansions to remain in the competition. Furthermore, manufacturers undertake promotional activities which includes exciting offers, new product launch, and discounted prices to endorse the products.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

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