Opportunities in Western Europe Bakery and Cereals Sector

Opportunities in Western Europe Bakery and Cereals Sector

  • GlobalData
  • September 2020
  • Retail
  • 165 pages

Report Description

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Opportunities in Western Europe Bakery and Cereals Sector

Summary

The global bakery & cereals sector was valued at US$597,966.8 million in 2019. Western Europe was the second largest region with a value share of 25.2% in the global bakery & cereals sector in 2019, and is forecast to record a CAGR of 0.2% during 2019-2024. Based on the relative performance of countries on multiple metrics, Finland, the Netherlands, Ireland, and France were shortlisted as high potential countries primarily due to their large bakery & cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels. The overall bakery & cereals sector in the Western European region is fragmented with the top five companies Mondelz International, Inc., The Kellogg Company Barilla, Yildiz Holding AS, and Grupo Bimbo, S.A.B. de C.V., accounting for just 9.9% of overall sales in 2019. Artisanal producers accounted for 37.5% share, while private labels held a 15.8% share in the same year. In Western Europe H&W sales accounted for 27.4% of overall bakery & cereal sales in 2019, higher than the global percentage of 25.6%. Food & drinks specialists was the largest distribution channel in the Western European bakery & cereals sector with a value share of 42.7% in 2019. Flexible packaging was the most commonly used pack material in the Western Europe bakery & cereals sector, accounting for a volume share of 77.8% in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Bakery & Cereals industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe bakery & cereals sector, analyzing data from 19 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category.
- High-potential Countries Analysis: Indicates changing share of value consumption in the various bakery & cereals by category across high-potential countries in the Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
- Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing the growth of private label in the region.
- Health & Wellness Analysis*: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2014-2024. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of bakery & cereals sector in 2019. It also covers the market share of leading companies offering bakery & cereals products with health and wellness attributes in the same year.
- Distribution Analysis: Provides analysis on the leading distribution channels in the Western Europe bakery & cereals sector in 2019. It covers: Dollar Stores, variety stores & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drug stores & pharmacies, e-retailers, hypermarkets & supermarkets, food & drinks specialists, vending machines, and others
- Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of bakery & cereals .
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe bakery & cereals sector.

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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Table of Contents
Executive summary
Part 1: Market Environment
Market size analysis - Western Europe compared to other regions
Value and volume growth analysis by region

Success Stories

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