Online tutoring is a process of tutoring in a virtual or networking environment in which learners and teachers interact to impart knowledge in the given time and space. Prevalence of internet facilities has facilitated the growth of various approaches to learning. Increasing emphasis on entrance examinations by different universities across the globe is expected to fuel the growth in demand for online tutoring over the forecast period. Rise in adoption of private online tutoring across institutions as an additional learning scope for students is expected to drive the growth prospects of the online tutoring market. Rise in student preference for higher education as a result of intense competition in schools and colleges is likely to drive the online tutoring market in the near future. Numerous universities conduct entrance examinations such as the American College Testing (ACT) and SAT to select students on the basis of merit. Rise in the number of learning centers is likely to act as the push factor for the growth of the online tutoring market over the forecast period. Learning centers offer new and innovative products and services that help to understand the insights of the customers. It also help us to get aware about the various services offered by competitors to improve on the existing set of online materials. Mobile enabled online tutoring services have led to the improvement of virtual learning technologies. This is likely to impact the growth of the online tutoring market in the coming years. Information and communications technology infrastructure advancements have enriched the process of real time exchange of information. Online tutoring is an emerging trend among working professionals as they can opt for their preferred courses through this process.
The online tutoring market is classified by courses and analysis. On the basis of courses and analysis, the market has been segregated into language courses and STEM courses. STEM courses held majority of the market share of the online tutoring market in 2016 and is expected to retain its position over the forecast period. Growth of enrollment in science and mathematics courses has led to growth of this segment. There has been a steady growth of online tutoring services for both teachers and students owing to the ease of information sharing and uninterrupted communication.
By geography, the online tutoring market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America held the dominant share of the online tutoring market in 2016 and is expected to retain its position during the forecast period. Presence of several global vendors for online tutoring has been a primary factor of growth for the online tutoring market in this region. Numerous institutions and universities have shifted their focus to smart learning solutions which in turn has pushed the growth of the online tutoring market in North America. The U.S. is likely to hold majority of the market share of the online tutoring market by the end of the forecast period. The market in Europe is likely to grow at a rapid pace owing to the rise in implementation of widespread digitalization. Asia Pacific is one of the promising regions for the online tutoring market due to the rapid penetration and adoption of online education solutions in this region. With the advent of digitalization, this region is likely to gain traction for the growth of online tutoring in the coming years.
The online tutoring market is highly competitive due to the presence of significant number of international and local players. Global vendors have improved on the technology, quality, and pricing in order to expand their business in untapped regions. Major players in the online tutoring market are Fleet Education Services, Pearson ELT, Huntington Learning Center, Club Z! Tutoring, BenchPrep, ArborBridge, C2 Education, Knewton, Sylvan Learning, EF Education First, Kaplan, A Plus-All Subjects Tutoring, and Revolution Prep, among others.
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