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ONLINE GAMING AND BETTING - UK - DECEMBER 2017

Published By :

Mintel

Published Date : Dec 2017

Category :

Gaming

No. of Pages : N/A

Multichannel gamblers play primarily online but their retail habits are being kept alive by a continuing reluctance to take remote activity outside the home.

Table of Contents

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Spending nudges £5 billion barrier
Figure 1: Consumer expenditure* on gaming and betting online, 2012-22
Betting back on top
Figure 2: Consumer expenditure* on gaming and betting online, by segment, April 2016-March 2017
Online brands close gap on multichannel leaders
Figure 3: UK online gaming and betting market shares (est), by operator revenues, 2017
The consumer
Common preferences but a younger crowd
Figure 4: Past-year participation in online gaming and betting activities, September 2017
Smartphones head of the betting family
Figure 5: Devices used to gamble online, September 2017
Variety of retail retains its appeal
Figure 6: Experience of multichannel gambling, September 2017
Multichannel gamblers go online first
Figure 7: Multichannel gambling habits, September 2017
Cash and convenience drive multichannel play
Figure 8: Incentives to multichannel gambling, September 2017
Online-only gamblers are happy at home
Figure 9: Barriers to multichannel gambling, September 2017
What we think
ISSUES AND INSIGHTS
Can online brands break retail habits?
The facts
The implications
What will regulators’ attention mean for marketing?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Winning streak continues
Betting takes the lead
Gambling habits move online
Regulators’ attention prompts marketing review
MARKET SIZE AND FORECAST
Spending set to break £5 billion barrier
Figure 10: Consumer expenditure* on online gaming and betting, 2012-22
Forecast
Figure 11: Forecast of consumer expenditure* on online gaming and betting, 2012-22
Forecast methodology
MARKET SEGMENTATION
Betting back on top
Figure 12: Consumer expenditure* on online gaming and betting, by segment, April 2016-March 2017
MARKET DRIVERS
Online gambling growth continues to run down retail rival
Figure 13: Consumer expenditure* on gambling, by channel, April 2016-March 2017
Regulators ride in as consumers’ champions
More mobile growth if players get out more
Figure 14: Location of online gambling, by age, 2016
Remote risks on edge of the radar in problem gambling debate
Figure 15: Participation in gambling activities* by clients of problem gambling support charity GamCare, 2016/17
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Rising online stars close on merged market leaders
Roulette refresh highlights value of variety
Adspend increase not applied to all
MARKET SHARE
More mergers ahead in quest for scale?
Figure 16: UK online gaming and betting market shares (est), by operator revenues, 2017
LAUNCH ACTIVITY AND INNOVATION
Roulette looks to keep the ball rolling
Non-stop lottery draws attention to instant wins
Casino goes social – but betting still has the edge
Putting online gaming opportunities on the map
ADVERTISING AND MARKETING ACTIVITY
Sportsbook spending masks slowdown elsewhere
Figure 17: Online gambling operators' main monitored media advertising spend, by segment, 2014-16
Affiliate anxieties to cut out the middleman?
THE CONSUMER – WHAT YOU NEED TO KNOW
Common preferences but a younger crowd
Smartphones head of the betting family
Variety of retail retains its appeal
Majority of multichannel gamblers play online first
Cash and convenience the kings of multichannel incentives
Online-only gamblers happy at home
ONLINE GAMING AND BETTING ACTIVITIES
Older gamblers play the convenience card
Figure 18: Past-year participation in online gaming activities, September 2017
Should TV’s online betting partner get ready to cut the cord?
Figure 19: Past-year participation in online betting activities, September 2017
ONLINE GAMING AND BETTING DEVICES
Smartphones keeping more gamblers connected
Figure 20: Devices used to gamble online, September 2017
Consistent experiences constrain multi-device gambling
Figure 21: Repertoire of devices used to gamble online, September 2017
EXPERIENCE OF MULTICHANNEL GAMBLING
Most online gamblers retain retail habit
Figure 22: Experience of multichannel gambling, September 2017
Female and older players stay online
Figure 23: Participation in gambling online only, by gender and age, September 2017
MULTICHANNEL GAMBLING HABITS
Gambling goes online-first
Figure 24: Multichannel gambling habits, September 2017
Convenience and technology shape playing habits
Figure 25: Gambling mostly online, by participation in online gaming and betting activities, September 2017
INCENTIVES TO MULTICHANNEL GAMBLING
Convenience factor still a point of retail appeal
Figure 26: Incentives to multichannel gambling, September 2017
BARRIERS TO MULTICHANNEL GAMBLING
Home is where the online heart is
Figure 27: Barriers to multichannel gambling, September 2017
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 28: Forecast of consumer expenditure on gaming and betting online, 2017-22

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