Nutrition and Performance Drinks - US - April 2017
- April 2017
- Non-Alcoholic Drinks
- 0 pages
"Mintel forecasts the nutritional and performance drink category to continue modest growth into 2021. While the category benefits from consumers’ focus on a healthy lifestyle, a wide array of food and drink categories are stepping up the pressure by adding similar functional and health elements. The category may benefit by doubling down on the promise of function, convenience, and advanced nutrition and health benefits.
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Table of Content
What you need to know
Competition intensifies in functional, high protein food and drinks
Figure 1: Food and drink launches, by functional and high protein claim, 2012-16
Hectic lifestyles may play role in consumers’ lack of weight control, healthy diet
Figure 2: Lifestyle statements: attitudes/opinions, by diet/health – Any agree
Baby Boomers aging and packing on the pounds
Figure 3: Prevalence of obesity among youth aged 2-19 years and adults aged 20 and over: United States, 2011–14
False function a concern for consumers
Figure 4: Nutritional and performance drink/mix sentiment, distrust of functions, by drink/mix purchasers and non-purchasers, February 2017
Positive prospects in the nutritional and performance drink category
Figure 5: Total US sales and fan chart forecast of nutritional and performance drinks, at current prices, 2011-21
Appealing to consumers with diet and fitness functions
Figure 6: Nutritional and meal replacement drink/mix launches, by functional claim, 2015-16
Room to target diverse set of consumers
Figure 7: Nutritional and performance drink/mix purchase, by any drink/mix, by gender, Hispanic origin, age, and HHI, February 2017
Ingredient and flavor upgrades
Figure 8: Ingredient and flavor opportunities, by any drink/mix and sub-segments, February 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
All segments in the category grow
Sports drinks still dominant, but lose share to nutritional drinks segment
Other channels represent over half of category sales
Several outside categories catching onto key health trends
MARKET SIZE AND FORECAST
Nutritional and performance drinks category continues to grow
Figure 9: Total US sales and fan chart forecast of nutritional and performance drinks, at current prices, 2011-21
Figure 10: Total US retail sales and forecast of snack, nutrition and performance drinks, at current prices, 2011-21
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