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Nutraceuticals, also known as functional foods, are becoming popular mainly because of the dietary changes being adopted by health-conscious consumers. Higher disposable incomes in this consumer category are also a contributing factor to the spike in demand for nutraceuticals. According to industry analysts, the global market for nutraceuticals is likely to touch USD 130 billion by the end of 2015.


Nutraceuticals are different from pharmaceutical products in that they are not medicines, but have a specific nutrient content. For instance, fruit juice fortified with calcium or probiotic drinks would qualify as nutraceuticals. Consumers are increasingly conscious about their cholesterol levels and are showing more inclination towards foods that contain good fats. These factors play a major role in the development and production of nutraceuticals or functional foods. The onus of verifying the claims of nutraceuticals producers lies with the Food and Drug Administration. Functional foods are generally regarded as being bioactive—they not only mitigate disease risk but are also nutritious.


It is estimated that in 2013, the global demand for nutraceuticals rose by 6% annually, taking the value of this market segment to nearly USD 22 billion. Some of the key products in the nutraceuticals market are: calcium, magnesium, omega 3 fatty acids, Q10 (coenzyme), soy protein, lutein, and probiotics.


Are you an existing player in the nutraceuticals market? Do you already have a hold over the market but are expecting to expand with innovative strategies? Do you need insights into the competitive landscape of the nutraceuticals market? ResearchMoz.us can help you with all this and more. We carry thousands of market research reports specific to the nutraceuticals and functional foods market. Each of these market research reports give you actionable insights into where the functional foods market is headed.


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The Asia Pacific Region is poised to be a lucrative market for neutraceutical products while the current leaders in this market are Japan, the US and EU. We help you capture new revenue streams with reliable market research reports specific to the neutraceutical and functional food market.