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MUSIC CONCERTS AND FESTIVALS - UK - AUGUST 2018

Published By :

Mintel

Published Date : Aug 2018

Category :

Lifestyle

No. of Pages : N/A

The UK music concert and festivals market continues to grow in value, fuelled by more events, higher ticket prices and a rise in the number of music tourists from overseas. The industry cant rely on international visitors to keep the market afloat. If music fans begin to cut-back or Brexit negotiations negatively impact music tourism, then it may begin to struggle, especially in an increasingly crowded marketplace.
Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
UK music events bringing in the crowds
Figure 1: UK music concerts and festivals market size and forecast, 2013-23
Companies and brands
Live Nation remains dominant force
SJM slips slightly while AEG bounces back with Bieber tour
The consumer
Music event attendance showing signs of decline
Figure 2: Music concerts visited in the past 12 months, June 2016-May 2018
Figure 3: Music festivals visited in the past 12 months, June 2016-May 2018
Music events first thing to cut back on for two thirds
Half will be going to fewer music events with most thinking theyre too expensive
Figure 4: Agreement with statements related to future visiting music events intensions, May 2018
Figure 5: Agreement with attitudes towards the price of music events, May 2018
Over half agree organised transport would be more convenient
Figure 6: Agreement with statement transport organised by the festival would be more convenient than organising it yourself, May 2018
A third would travel abroad for a music event
Figure 7: Willingness to travel to a music concert or festival outside of the UK, May 2018
Majority worry about losing property but contactless wristbands yet to go mainstream
Figure 8: Agreement with statements related to technology used at music events, May 2018
Half find contactless wristbands appealing
A quarter find VR and live streamed events appealing
Figure 9: Agreement with attitudes towards the use of technology at music events, May 2018
Sharing music event content is common and increases appeal
Figure 10: Sharing of content at or after a music event, May 2018
Figure 11: Agreement with statement Seeing posts of music events on social media makes them seem more appealing, May 2018
Increase in ticket alert use but half leaving it later to purchase
Figure 12: Behaviours related to the purchasing of music event tickets, May 2018
Rewards/loyalty schemes have strong appeal
Figure 13: Agreement with statement I have used a reward scheme to get music event benefits/discounted tickets, May 2018
Figure 14: Agreement with statements related to music event loyalty schemes, May 2018
Recycling is a must
Figure 15: Agreement with statements related to music events, May 2018
Range of alternative activities important while brand promotions drive purchase
Figure 16: Behaviours associated with non-music elements at music events, May 2018
What we think
ISSUES AND INSIGHTS
Can wearable tech replace cash and cards at music events?
The facts
The implications
How can music events drive loyalty?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
UK music events bringing in the crowds
Ticket and ancillary spend share stable
Concerts remain dominant
More events
Proper protection for venues
Reduced royalty rate for festivals
Music fans cutting back
MARKET SIZE AND FORECAST
UK music events bringing in the crowds
Figure 17: UK music concerts and festivals market size and forecast, 2013-23
Figure 18: UK music concerts and festivals market size and forecast, 2013-23
Forecast methodology
MARKET SEGMENTATION
Ticket and ancillary spend share stable
Figure 19: Value of the UK music concert and festivals market, by segment, 2011-17
Concerts remain dominant
Music festivals contribute over 330m
Figure 20: Major UK music festivals, 2018
MARKET DRIVERS
UK music events likely to benefit from weak Pound
Proper protection for venues
Reduced royalty rate for festivals
Music fans cutting back but increased intentions to go to events
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Live Nation remains dominant force
SJM slips slightly while AEG bounces back with Bieber tour
Fan2Fan schemes
Company developments
More than music
New festivals
Drastic on Plastic campaign launch
Advertising spend peaked in 2016
MARKET SHARE
Live Nation remain dominant force
Figure 21: Leading music concert and festival operators, ranked by most recent turnover*, 2016/17
SJM slips slightly
AEG bounces back with Bieber tour
LAUNCH ACTIVITY AND INNOVATION
Fan2Fan schemes
Company developments
More than music
New festivals
Live streaming and AR
Drastic on Plastic campaign launch
Brand activations
Champagne vending
CASE STUDY
Eco initiatives from Shambala
ADVERTISING AND MARKETING ACTIVITY
Advertising spend peaked in 2016
Figure 22: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2015-17
A mixed shift in spending
Figure 23: Recorded above-the-line online display and direct mail advertising expenditure for concerts, by selected key players, 2016 and 2017
Nielsen Ad Intel coverage
THE CONSUMER WHAT YOU NEED TO KNOW
Music event attendance showing signs of decline
Music events first thing to cut back on for two thirds
Half will be going to fewer music events with most thinking theyre too expensive
A third would travel abroad for a music event
Majority worry about losing property but contactless wristbands yet to go mainstream
Sharing music event content is common and increases appeal
Increase in ticket alert use but half leaving it later to purchase
Rewards/loyalty schemes have strong appeal
Recycling is a must
A third interested in fitness/wellness while non-music activities important
MUSIC CONCERTS ATTENDED
Concert attendance showing signs of decline
Figure 24: Music concerts visited in the past 12 months, June 2016-May 2018
Rise in single concert visits
Figure 25: Music concerts visited in the past 12 months, June 2016-May 2018
MUSIC FESTIVALS ATTENDED
Attendance dropped from 2017
Figure 26: Music festivals visited in the past 12 months, June 2016-May 2018
Young men biggest festival fans
Figure 27: Music festivals visited in the past 12 months, June 2016-May 2018
FUTURE VISITING INTENTIONS
Music events first thing to cut back on for two thirds
Half will be going to fewer music events this year
Figure 28: Agreement with statements related to future visiting music events intensions, May 2018
Majority think music events are becoming too expensive
Figure 29: Agreement with attitudes towards the price of music events, May 2018
Youngest consumers least likely feel outpriced
Figure 30: Agreement with statement Music festivals are becoming too expensive, by age, May 2018
Figure 31: Agreement with statement Music concerts are becoming too expensive, by age, May 2018
TRAVELLING TO MUSIC EVENTS
Music fans prepared to travel nearly four hours to an event
Figure 32: Length of time music event goers are prepared to travel to an event, mean, May 2018
Half use cars to get to festivals
Figure 33: Transport taken to music festivals, May 2018
A quarter would consider coach or bus
Figure 34: Transport considered to get to a music festival, May 2018
Over half agree organised transport would be more convenient
Figure 35: Agreement with statement transport organised by the festival would be more convenient than organising it yourself, May 2018
OVERSEAS MUSIC EVENTS
A third would travel abroad for a music event
Figure 36: Willingness to travel to a music concert or festival outside of the UK, May 2018
European music events more appealing than further afield
Figure 37: Willingness to travel to a music concert or festival outside of the UK, May 2018
A fifth agree exchange rate makes UK events cheaper than those overseas
Figure 38: Agreement with statement the exchange rate means that UK festivals are cheaper than those abroad, May 2018
THE ROLE OF TECHNOLOGY AT MUSIC EVENTS
Half have used a festival app
Majority worry about losing property
but contactless wristbands yet to go mainstream
Figure 39: Agreement with statements related to technology used at music events, May 2018
Half find contactless wristbands appealing
Only a third feel contactless payment is a must
A quarter find VR and live streamed events appealing
Figure 40: Agreement with attitudes towards the use of technology at music events, May 2018
THE ROLE OF SOCIAL MEDIA AT MUSIC EVENTS
Sharing after an event more common than while at an event
Figure 41: Sharing of content at or after a music event, May 2018
Music event content on social media increases appeal for a third
Figure 42: Agreement with statement Seeing posts of music events on social media makes them seem more appealing, May 2018
Rise of the digital detox
Speculation around security of purchasing through bots
Views perhaps driven by mistrust in Facebook
PURCHASING MUSIC EVENT TICKETS
Increase in ticket alert use
Almost half leaving it later to buy tickets
Figure 43: Behaviours related to the purchasing of music event tickets, May 2018
LOYALTY AND REWARD SCHEMES
Rewards schemes used by more than a third
Figure 44: Agreement with statement I have used a reward scheme to get music event benefits/discounted tickets, May 2018
Reward schemes for music events are appealing
Loyalty schemes have positive impact on events
Figure 45: Agreement with statements related to music event loyalty schemes, May 2018
Figure 46: Music concerts and festival attitudes CHAID Tree output, May 2018
ATTITUDES TOWARDS NON-MUSIC ELEMENTS
Recycling is a must
Figure 47: Agreement with statements related to music events, May 2018
A third interested in fitness/wellness additions
Figure 48: Agreement with statements related to music events, May 2018
Range of alternative activities important to two thirds
Figure 49: Agreement with statement the range of alternative activities (eg non-music) available at a music festival is important to me, By age and gender, May 2018
Brand promotions drive purchase
Figure 50: Agreement with statement I have purchased something from a brand after seeing it promoted at a music event, By age and gender, May 2018
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Methodology
Figure 51: Music concerts and festival attitudes CHAID Table output, May 2018
APPENDIX MARKET SIZE AND FORECAST
Figure 52: UK music concerts and festivals, value forecast scenarios, 2018-23
Forecast methodology

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