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Music Concerts and Festivals - UK - August 2017

Published By :

Mintel

Published Date : Aug 2017

Category :

Lifestyle

No. of Pages : N/A

Technology is helping to increase spend while at events and cashless payment in the form of wristbands is likely to become fully available. Consumers are seeking out more experiences than material possessions which is benefitting the music festival and concert market.
Table of contents

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Live music market sees healthy growth
Figure 1: Music concerts and festivals, forecast market value, 2012-22
Companies and brands
Live Nation remains leader
Figure 2: Leading music concert and festival operators, ranked by most recent turnover, 2015/2016
The consumer
Music concert visiting is growing slightly
Figure 3: Music concerts visited in the past 12 months, June 2016-17
Music festival visiting is up
Figure 4: Music festivals visited in the past 12 months, June 2016-17
Awareness of re-sale sites has risen
Figure 5: Consumer awareness of secondary ticketing sites, June 2016-17
but use is down
Smartphone apps commonly used but Wi-Fi not reliable enough
Figure 6: Consumer behaviour before and after music event, June 2017
Figure 7: Attitudes towards Wi-Fi at music events, June 2017
Prices of tickets on re-sale sites an issue
Figure 8: Ticket purchasing behaviours and experiences, June 2017
Figure 9: Consumer opinion on ticket touts and re-sale sites, June 2017
Pre-event catering a huge opportunity
Figure 10: Consumer behaviour before and after music event, June 2017
Day festivals more appealing than over-nighters
Figure 11: Preference for overnight stays and number of acts, June 2017
Queues are a deterrent and safety is a concern
Figure 12: Consumer opinions in queues and safety at music events, June 2017
Music events could do more for good causes and increase value for money
Figure 13: Consumer attitudes towards catering, value for money and working with good causes, June 2017
Line-up is key
Figure 14: Consumer attitudes towards established festivals and line-up, June 2017
What we think
ISSUES AND INSIGHTS
How can music concerts and festivals utilise technology more?
The facts
The implications
How can music concerts and festivals take advantage of the pre- and post-event periods?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Live music market sees healthy growth
Share of ticket and ancillary spend remains stable
Concert tickets sales worth over 1 billion
Festival ticket sales reach nearly 300 million
UK fans stay on home soil while music tourism grows
Technology is opening up new avenues
Increased focus on music
MARKET SIZE AND FORECAST
Live music market sees healthy growth
Figure 15: UK music concerts and festivals market size and forecast, 2012-22
Figure 16: Music concerts and festivals, forecast market value, 2012-22
Forecast methodology
MARKET SEGMENTATION
Share of ticket and ancillary spend remains stable
Figure 17: UK Music concert and festivals market, by segment, 2011-16
Concert tickets sales worth over 1 billion
Festival ticket sales nearly reach 300 million
Figure 18: Major UK music festivals, 2017
MARKET DRIVERS
UK fans stay on home soil while music tourism grows
Revenue from live events continues to grow
Figure 19: Trends in live and recorded music revenues in the UK, 2011-16
Technology is opening up new avenues
Increased focus on music
Diversification of market
Going up-market
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Live Nation continues to dominate
SJM increases share
Pre-ordering goes mainstream
Drug testing
Cashless technology roll-out
VR Technology increasing
Ticket chatbots
Global increase festival portfolio
MARKET SHARE
Live Nation continues to dominate
SJM increases share
Figure 20: Leading music concert and festival operators, ranked by most recent turnover*, 2015/16
LAUNCH ACTIVITY AND INNOVATION
Pre-ordering goes mainstream
Drug testing
Rise in cashless technology
VR Technology increasing
Ticket chatbots
Benefit drive-thru
EEs 4G-connected Smart Tent
Online royalty tool for overseas gigs
Warner Music to buy part of Songkick
Global increases festival portfolio
THE CONSUMER WHAT YOU NEED TO KNOW
Music concert visiting is growing slightly while festival visits are up
Half reducing their attendance
Awareness of re-sale sites has risen but use is down
Smartphone apps commonly used
Room to increase use of contactless payment
Pre-event catering a huge opportunity
Music events could do more for good causes
Line-up is key
MUSIC CONCERT VISITING
Music concert visiting is growing slightly
Figure 21: Music concerts visited in the past 12 months, June 2016-17
MUSIC FESTIVAL VISITING
Music festival visiting is up
Figure 22: Music festivals visited in the past 12 months, June 2016-17
FUTURE VISITING INTENTIONS
Half reducing their attendance
Figure 23: Intentions to visit UK festivals and concerts, June 2017
but a third will remain in the UK due to weakened Pound
Figure 24: Attitude towards exchange rate and UK festivals, June 2017
AWARENESS AND USE OF SECONDARY TICKETING SITES
Awareness of re-sale sites has risen
Figure 25: Consumer awareness of secondary ticketing sites, June 2016-17
Figure 26: Consumer awareness of secondary ticketing sites, by gender, June 2017
but usage is down
Figure 27: Use of secondary ticketing sites top buy or sell tickets, June 2016-17
Increase in future use for selling but decline in repeat purchase
Figure 28: Intention to use secondary ticketing site again, June 2016-17
MERCHANDISE
Half have bought merchandise
Figure 29: Merchandise purchased at a music concert or festival in the last 12 months, June 2017
Clothing most appealing merchandise to buy
Figure 30: Consumer interest in purchasing merchandise in the future, June 2017
THE USE OF TECHNOLOGY AT MUSIC CONCERTS AND FESTIVALS
Smartphone apps commonly used
Figure 31: Use of technology at music events, June 2017
but Wi-Fi not reliable enough
Figure 32: Attitudes towards Wi-Fi at music events, June 2017
Room to increase use of contactless payment
Figure 33: Use of technology at music events, June 2017
Figure 34: Attitudes towards cashless payments at music events, June 2017
PURCHASING OF MUSIC CONCERT AND FESTIVAL TICKETS
Prices of tickets on re-sale sites an issue
Figure 35: Ticket purchasing behaviours and experiences, June 2017
Figure 36: Consumer opinion on ticket touts and re-sale sites, June 2017
CONSUMER BEHAVIOUR PRE- AND POST-MUSIC CONCERT AND FESTIVAL
Pre-event catering a huge opportunity
Figure 37: Consumer behaviour before and after music event, June 2017
MUSIC CONCERT AND FESTIVAL SCOPE
Day festivals more appealing than over-nighters
Figure 38: Consumer behaviour in relation to overnight festivals, June 2017
Figure 39: Preference for overnight stays, June 2017
Number of acts
Figure 40: Preference for number of acts at a festival, June 2017
MUSIC CONCERT AND FESTIVAL IMPROVEMENTS
Queues are a deterrent
Figure 41: Consumer opinions in queues and safety at music events, June 2017
Music events could do more for good causes
Value for money could be improved
Figure 42: Consumer attitudes towards catering, value for money and working with good causes, June 2017
DRIVERS OF MUSIC CONCERTS AND FESTIVALS VISITING
Line-up is key
Figure 43: Consumer attitudes towards established festivals and line-up, June 2017
Concerts favoured over festivals for specific acts
Figure 44: Preference for concert versus festival, June 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX MARKET SIZE AND FORECAST
Figure 45: UK music concerts and festivals, value forecast scenarios, 2017-22
Forecast methodology

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