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Movie Theaters - US - October 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Lifestyle

No. of Pages : N/A

Movie theaters face stiff competition from other content providers for consumers leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus expand, Mintel forecasts total movie theater revenues will grow 18.4% over the next five years to reach $20.4 billion in 2022.
Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Overview
The issues
Streaming options combat high ticket prices
Figure 1: Average movie ticket price and annual US and Canada admissions, 2008-17
Sequel fatigue changes movie landscape
Disconnect between desires and reality
Figure 2: When moviegoers see movies, January 2016-March 2017
US theater performance may not be necessary to studio success
The opportunities
Nearly universal satisfaction with movie theaters
Figure 3: Satisfaction with movie theater features, July 2017
Expanding menus open up concessions potential
Figure 4: US movie theater revenue change By segment, at current prices, 2012-17 and 2017-22
Reviews influential to success
Figure 5: Movie considerations Any reviews, by key demographics, July 2017
Hispanic market opening doors
Figure 6: Population by Hispanic origin, 2012-22
Younger moviegoers seeking more
Figure 7: Movie theater purchases, by age, July 2017
What it means
THE MARKET WHAT YOU NEED TO KNOW
Slow growth for movie theater revenue
Box office struggling, concessions promising
Other content providers competing with theaters
Changing market disconnected from consumer desires
MARKET SIZE AND FORECAST
Steady growth forecasted despite issues
Figure 8: Total US movie theaters revenue and forecast, at current prices, 2011-21
Figure 9: Total US movie theaters revenue and forecast, at current prices, 2012-22
MARKET BREAKDOWN
Box office admissions have the greatest impact
Figure 10: Total US movie theater revenues, by share of segment, 2017
Rough summer stunts box office growth
Figure 11: Total US movie theater box office revenue and forecast, at current prices, 2012-22
New concessions show promise
Figure 12: Total US movie theater concessions revenue and forecast, at current prices, 2012-22
Advertising revenue brings steady growth
Figure 13: Total US movie theater advertising revenue and forecast, at current prices, 2012-22
MARKET PERSPECTIVE
Prices rise as admissions stagnate
Figure 14: Average movie ticket price and annual US and Canada admissions, 2008-17
Easy to stream movies at home
and on the go
Television advertising lucrative, engaging
Gaming offers immersive entertainment
MARKET FACTORS
Teens, kids more likely to see movies
Share of kids seeing movies consistently high
Figure 15: Adults, kids, and teens movie attendance, February 2007-May 2017
but fewer households with children could hurt family films
Figure 16: Households, by presence of related children, 2006-16
Late viewing doesnt support shorter time in theaters
Figure 17: When moviegoers see movies, January 2016-March 2017
3D losing steam
Figure 18: Interest in 3D, February 2010-March 2017
Action tops preferred genres, and studios respond
Figure 19: Preferred movie genres, January 2016-March 2017
Sequel fatigue limiting big blockbusters
Figure 20: Top grossing films in the United States, 2016-17
Hispanic growth could open movie market
Figure 21: Population by Hispanic origin, 2012-22
KEY PLAYERS WHAT YOU NEED TO KNOW
Major theater chains expanding
Comfortable spaces appeal
Easy access to content makes it difficult to justify theater trip
Making money in new ways
LEADING MOVIE THEATER CHAINS
Acquisitions, expansions propel AMC Theaters
Figure 22: Number of locations owned by movie theater chains, 2012-16
Figure 23: Total annual revenue of movie theater chains, 2012-16
WHATS WORKING?
A luxurious night at the movies
The comforts of home
Expanding the menu
Preselection of seats ensures quality experience
Some movies no longer critic proof
Open doors to movies everyone can enjoy
Premium formats maintain movie magic
Exclusive engagements bring in atypical moviegoer
WHATS STRUGGLING?
Competing with online quality, accessibility
Instant access to movies in theaters
Streaming service syndrome
Hackers leak exclusive content
Shhh, no spoilers!
Short runs place emphasis on opening weekend
Movie theater death narrative on repeat
WHATS NEXT?
Movie theater subscriptions moving forward despite backlash
Asian market influencing content
Putting greater emphasis on other revenue streams
Creating immersive film experiences
IMAX uses VR to suck people in
Moving into the fourth dimension
Moviegoers might choose their own adventures
Apps to make movie experience more comfortable
THE CONSUMER WHAT YOU NEED TO KNOW
Core moviegoing base ensures growth
Trailers, reviews important do decision making
Traditional movie snacks still dominate
Theater loyalty firmly established
Prices deter non-moviegoers
Moviegoers highly satisfied
Out with the old, in with the new
Moviegoers make the most out of theaters
Dont ruin the movie
Moviegoer segments reveal key targets
MOVIE THEATER ATTENDANCE
Four in 10 adults have seen movies in the last month
Figure 24: Movie theater attendance, July 2017
Visiting less than once a month common
Figure 25: Frequency of movie theater attendance, January 2016-March 2017
Young men go the most frequently
Figure 26: Movie theater attendance, by gender and age, July 2017
Parents bringing the kids
Figure 27: Movie theater attendance, by parental status, July 2017
Hispanics make it to the movies
Figure 28: Movie theater attendance, by Hispanic origin, July 2017
MOVIE CONSIDERATIONS
Know what youre getting in to
Being prepared with showtimes, reviews
Teasing the full thing
Advanced booking used by some
Figure 29: Movie considerations, July 2017
Young women like to be prepared, men trust reviews
Figure 30: Movie considerations, by gender and age, July 2017
Parents ensure wholesome fun
Figure 31: Movie considerations, by parental status, July 2017
Black moviegoers enjoy trailers
Figure 32: Movie considerations Watched trailer, by race and Hispanic origin, July 2017
MOVIE THEATER PURCHASES
Tried and true snacks popular
Figure 33: Movie theater purchases, July 2017
Younger adults have a sweet tooth
Figure 34: Movie theater purchases, by age, July 2017
Parents with two kids treat
Figure 35: Movie theater purchases, by number of children under 18 in household, July 2017
Older women non-spenders
Figure 36: Movie theater non-purchasers, by key demographics, July 2017
REASONS TO VISIT MOVIE THEATERS
Proximity, loyalty drive theater choices
Figure 37: Reasons to visit movie theaters, July 2017
Older adults want reliability, younger seek value
Figure 38: Reasons to visit movie theaters, by age, July 2017
Give parents the extras
Figure 39: Reasons to visit movie theaters Select items, by parental status, July 2017
Value, format more important for Hispanics
Figure 40: Reasons to visit movie theaters Select items, by Hispanic origin, July 2017
REASONS TO AVOID MOVIE THEATERS
High ticket prices are greatest deterrent
Figure 41: Reasons to avoid movie theaters, July 2017
Quality, social priorities show between ages
Figure 42: Reasons to avoid movie theaters Select items, by age, July 2017
Suburban residents need relevance, urbanites too busy
Figure 43: Reasons to avoid movie theaters Select items, by area, July 2017
SATISFACTION WITH MOVIE THEATER FEATURES
Cinephiles love their movie theaters
Movie quality, seating given high marks
Figure 44: Satisfaction with movie theater features, July 2017
Primary determinants for overall satisfaction align with highly rated features
Figure 45: Key drivers of overall satisfaction with preferred movie theater, July 2017
Younger adults enjoy the experience
Figure 46: Satisfaction with movie theater features Select items, by age, July 2017
Hispanics satisfied with service, sweets
Figure 47: Satisfaction with movie theater features Select items, by Hispanic origin, July 2017
MOVIE DECISIONS
New, original content exciting
Figure 48: Movie decisions, July 2017
Younger moviegoers more spontaneous, engaged
Figure 49: Movie decisions, by age, July 2017
Hispanics open to new experiences
Figure 50: Movie decisions, by Hispanic origin, July 2017
ATTITUDES TOWARD MOVIE THEATER EXPERIENCES
The joy of the cinema
Nine in 10 enjoy the theater experience
Half are willing to splurge for higher quality
Figure 51: Attitudes toward movie theater experiences, July 2017
Solo ventures, full meals less desirable
Figure 52: Attitudes toward movie theater preferences, July 2017
Young men splurge
Figure 53: Attitudes toward movie theater experiences Select items, by gender and age, July 2017
Parents go all out on movie night
Figure 54: Attitudes toward movie theater experiences, by number of children under 18 in the household, July 2017
ISSUES WITH MOVIE THEATERS
No talking, no texting, fewer trailers
Figure 55: Issues with movie theaters, July 2017
Older moviegoers more content
Figure 56: Issues with movie theaters, by age, July 2017
The comforts of home keep parents away
Figure 57: Issues with movie theaters, by parental status, July 2017
SEGMENTS OF MOVIEGOERS
Factors
Figure 58: Moviegoer segments, July 2017
Sentimental Cinephiles (22%)
Demographics
Characteristics
Opportunities
Figure 59: Moviegoer segments Sentimental Cinephiles, by demographics, July 2017
Film Fanatics (21%)
Demographics
Characteristics
Opportunities
Figure 60: Moviegoer segments Film Fanatics, by demographics, July 2017
Eager Agreeables (20%)
Demographics
Characteristics
Opportunities
Figure 61: Moviegoer segments Eager Agreeables, by demographics, July 2017
Social Selectives (20%)
Demographics
Characteristics
Opportunities
Figure 62: Moviegoer segments Social Selectives, by demographics, July 2017
Bored Bystanders (17%)
Demographics
Characteristics
Opportunities
Figure 63: Moviegoer segments Bored Bystanders, by demographics, July 2017
APPENDIX DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
Terms
APPENDIX KEY DRIVER ANALYSIS
Methodology
Interpretation of results
Figure 64: Correlation of movie theater features with satisfaction with overall movie experience Key driver output, July 2017
APPENDIX THE MARKET
Figure 65: Total US movie theater revenues and forecast, at inflation-adjusted prices, 2012-22
Figure 66: Total US movie theater revenues and forecast, by segment, at current prices, 2012-22

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