Mobile games are a kind of video game played in any smartphone, smartwatch, personal digital assistant (PDA), tablet computers, and in featured phones. Accelerating demand for mobile games is expected to expand the growth prospects of the mobile game handle market during the forecast period.
In recent years, a rising population base coupled with rise in disposable income is driving the demand for mobile games. Asia Pacific economies such as China, Japan, India, and South Korea are experiencing surging demand for mobile games. This region has witnessed increasing investment in telecommunication networks and rapid advancement in telecommunication infrastructure drives the growth prospects of the mobile game market as well. Increasing internet penetration in remote areas also drives the demand for mobile games, thus projecting high growth prospects for the mobile game handle market over the forecast period. Mobile game handles help to control the speed and movement of mobile games, and thus gamers find it easier to use these handles while playing games on electronic gadgets. With the rising spending on electronic gadgets, the market for mobile game handles witnesses an escalating growth rate in recent years.
However, mobile games tend to have a limited platform owing to the popularity of PC or console games. One of the major constraints of the mobile game platform is its limited storage and space which is also restraining the growth prospects of the mobile game handle market. Moreover, there is growing demand for augmented reality based gaming platforms. In case of augmented reality based games, developers provide the facility to play the game in innovative designs and over visual spectacle. Hence, the advent of augmented and virtual reality platforms is set to limit the scope of the mobile game handle market over the forecast period.
With the gradual innovation of Android and iphone operating system (iOS), the mobile game market is expected to witness flourishing demand over the forecast period. Apple iphones come up with different features and these features are added to mobile game programming also, thus making these mobile games more attractive. Mobile game operators incorporate innovative features to Google Android phones and this factor is likely to augment the market prospect of mobile games over the forecast period. Rising demand for mobile games is thus likely to expand the growth prospects of the mobile game handle market over the forecast period.
The mobile game handle market is segmented into three segments on the basis of type and the segments are Android handle, iOS handle, and Microsoft Windows handle. Android handles are projected to hold the largest share in the mobile game handle market over the forecast period. Owing to low prices and their user friendly nature, Android phones have secured the largest position in terms of sales volume in recent years. However, developers bring several varieties of iphone operating system apps that are developed in recent years and that promotes the market demand for iOS handles during the forecast period.
On the basis of geographic locations, the market for mobile game handle is segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Asia Pacific held the largest market share in recent years and this regional segment is expected to retain its dominance over the forecast period. Japan, China, and India are some of the major countries in this region witnessing massive advancement in telecommunications network and that drives the demand for mobile game handle over the forecast period. North America held considerable market share owing to significant popularity of mobile games in the U.S.
Some of the key players in the mobile game handle market include MOGA, 8Bitdo, Steelseries, Ipega, Wamo, AfterPad, and Mad Catz. The mobile game handle market is largely fragmented and is generally dominated by substantial number of small firms.
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