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Mobile Advertising Market in India 2015

Published By :

Netscribes (India) Pvt. Ltd.

Published Date : Feb 2015

Category :

Advertising and Marketing

No. of Pages : 68 Pages

Netscribes’ latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.

Capabilities provided by mobile platforms further enhance mobile advertisers’ ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Table of Content

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)

Introduction

Slide 5: Mobile Advertising (Ad) – Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats

Market Overview

Slide 13-16: Market Overview – Global, Market Overview – India

Drivers & Challenges

Slide 17: Drivers and Challenges – Summary
Slide 18-22: Drivers
Slide 23: Challenges

Recent Developments

Slide 24-25: Key Recent Developments – Biometric Solutions

Competitive Landscape

Slide 26: Porter’s Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players

Market Opportunities

Slide 59-61: Market Opportunity – Potential Verticals
Slide 62-63: Market Opportunity – Specific Areas
Slide 64: Other Opportunity Areas – Prominent Trends in Foreign Markets

Strategic Recommendations

Slide 65-66: Recommendations

Appendix

Slide 67: Key Ratios Description
Slide 68: Sources of Information

List of Table


Competitive Landscape1. Public Trading Comparables2. Company Profiles (All Companies)
a. Company Information (All Companies)b. Products and Services (All Companies)c. Key People (All Companies)d. Shareholders of the Company (Only Private Companies)e. Key Financial Performance Indicators (Only Public Companies)f. Key Ratios g. Business Highlights (All Companies)
Appendix1. Key Ratios Description2. Sources of Information

List of Chart


Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)
2. Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013)
4. Exchange Rate: Monthly (Apr 2014 – Sep 2014)
5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Market Overview
1. Mobile Advertising – Market Size & Growth (Global) (By Value; 2013 – 2018e)
2. Mobile Ad Spending – By Ad Format (Global) (By Value; 2012, 2013)
3. Mobile Ad Spending – By Region (Global) (By Value; 2013)
4. Mobile Advertising – Market Size & Growth (India) (By Value; 2013 – 2018e)
5. Vertical Focus for Mobile Ad (India) (2013)
Drivers & Challenges
1. Smartphone - Market Size (Shipment) (By Volume; 2013e – 2017e)
2. Minimum Smartphone Price (By Value; 2009, 2014)
3. Wireless Subscriber Base – India (By Volume; 2006 – 2013)
4. Market Growth – Subscribers of 3G Services (By Volume; 2013 – 2015e)
Competitive Landscape
1. Competitive Benchmarking – Key Ratios of 3 Major Companies – Operational & Financial Basis (2012-13)
2. Company profiles (All Companies)
a. Financial Snapshot
b. Key Business Segments (for Public Players only)
c. Key Geographic Segments (for Public Players only)
d. Ownership Structure (for Private Players only)

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