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Mexico Beer Market Insights 2012

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Published Date : Sep 2012

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No. of Pages : 68 Pages

Product Synopsis

A detailed market research report on the Mexico beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Mexico beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
There was an increase in the number of new business models, such as home delivered food and beverage schemes throughout the year. As consumer spending continues to be insecure, at home consumption gained ground, and people in general are less drawn to restaurants, bars and other on-premise channels in the evening.

What are the key drivers behind recent market changes?

On-premise channel margins are expected to continue eroding due to the continuous consumer insecurity issues present around the country. Following an atypical cold and rainy 2010, 2011 registered higher temperatures than the previous year, boosting the beverage industry, particularly in the first three quarters of the year.

What makes this report unique and essential to read?
The Mexico Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Mexico Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • As consumer spending continues to be insecure, at home consumption gained ground. The most affected regions were the northern states, such as Tamaulipas, Chihuahua, Nuevo Len and Coahuila.
  • Beer benefited significantly from the heat wave seen during 2011.
  • Mexico's economic showed signs of recovery during 2011: GDP grew by 3.9%, whilst unemployment levels fell.
  • The low calorie segment saw growth in 2011, however it still accounts for just 9% of the market.
  • Local artisanal breweries continue to grow strongly, but only contribute to a small share of the market. Local artisanal brewers, such as Minerva and Tempus, have continued to develop new products, increasing sector volume.
Key Highlights
  • On-premise channels continued to suffer due to the precautious spending issues of consumers in the northern states. Similarly, in the south eastern region of Mexico lower disposable income has resulted in the closure of 75 restaurants, with only 25 opening.
  • Beer festivals continue to build a presence and local artisanal beer tours start to gain momentum, providing new options for curious consumers.
  • In 2011, Heineken continued its restructuring process in terms of cost efficiency, new deals with suppliers, such as Vitro, and brand redesigns.
  • Dark beer appears to have increased its appeal among consumers, with brands such as Indio (Heineken) registering double digit growth; this trend is due to the numbers of consumers that currently drink light beer, who are looking for innovation and to discover stronger flavors.
  • At the end of 2011, going into early 2012, Heineken redesigned its main brands, which include Tecate, CartaBlanca and Indio, in an effort to reinforce the historic traditions of the beverages in the Mexican market.
Table of Content

Canadean Mexico Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context 

Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

Table - Population Size and Growth, 1991-2014F
Table - Economic Indicators, 2003-2013F

Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing

Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update

Beer Key Facts
Market Size
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011

Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends

Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8 - Leading Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012

Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles


Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table- Cerveceria Cuauhtemoc Moctezuma Full Brand List, ABV%, Pack Type
Table- Heineken Mexico Brand Volumes, 2007-2011
Table- Femsa Brand Volumes, 2007-2011

Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Modelo Full Brand List, ABV%, Pack Type
Table- Grupo Modelo Brand Volumes, 2007-2011

Cervecera Minerva
Beer Attributes Definitions
Product Definitions
Packaging Definitions

List of Table

Assembly to complete - this should be all tables as per the count KMF10

List of Chart

Assembly to complete - this should be all charts as per the count KMF11

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