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Menswear - UK - March 2017

Published By :

Mintel

Published Date : Mar 2017

Category :

Apparel

No. of Pages : N/A

As more retailers are entering the menswear market and men are faced with greater choice of products, styles and sizing, the sector is becoming more competitive. Millennial men are also becoming more demanding, wanting higher quality pieces, frequently updated ranges and unique designs, and they will choose to buy clothes from those retailers and brands that step up to the plate.

Table of Content

OVERVIEW
What you need to know
Products covered in this Report

EXECUTIVE SUMMARY
The market
Menswear grows by 2.8% in 2016
Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2011-21
Decline in young men poses a threat
Rates of obesity jump among young men
Figure 2: Overweight and obese adults, by gender and age group 2014 and 2015
Companies and brands
Standalone menswear stores
Menswear advertising expenditure falls
Next and M&S highly trusted
Figure 3: Attitudes towards and usage of selected menswear brands, August 2016 and February 2017
The consumer
Men aged 16-44 drive sportswear sales
Figure 4: Types of clothes men have bought in the last three months, December 2016
Next overtakes M&S in popularity
Figure 5: Retailers from where men bought clothes for themselves in-store or online, December 2016
Pureplays seen as catering for different sizes
Figure 6: Attributes associated with types of retailers, correspondence analysis, December 2016
Young men want frequently updated clothes
Figure 7: Improvements desired at retailers where men usually shop, December 2016
Young Millennials drawn to delivery pass for fashion
Figure 8: Interest in innovations when shopping in-store and online, December 2016
Demand for more representative models
Figure 9: Agreement with attitudes towards shopping for fashion, December 2016
What we think

ISSUES AND INSIGHTS
What has been driving sales in the menswear market?
The facts
The implications
What are the opportunities for further growth?
The facts
The implications
How can the sector encourage purchasing among older males?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Menswear grows by 2.8% in 2016
Menswear to reach £16 billion by 2021
Decline in young men poses a threat
Looking towards an ageing male population
Rates of obesity jump among young men
Men more confident about finances than women
Men prioritise leisure over fashion
Smartphone ownership peaks among men aged 25-44

MARKET SIZE AND FORECAST
Menswear grows by 2.8% in 2016
Menswear growth impacted by discounting
Figure 10: Best and worst case forecast of UK sales of men’s outerwear, 2011-21
Menswear to reach £16 billion by 2021
Figure 11: UK sales of men’s outerwear at current prices, 2011-21
Forecast methodology

MARKET DRIVERS
Decline in young men poses a threat
Rates of obesity jump among young men
Figure 12: Overweight and obese adults, by gender and age group 2014 and 2015
Men more confident about finances than women
Figure 13: How respondents would describe their financial situation by gender, January 2017
Men prioritise leisure over fashion
Figure 14: What extra money is spent on by gender, January 2017
Smartphone ownership peaks among men aged 25-44
Figure 15: Ownership of smartphones, laptop computers and tablet computers, males by age, September 2016

COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Standalone menswear stores
Plus-size collections target new consumers
Clothing specialists get active
Menswear advertising expenditure falls
H&M has best reputation
River Island is seen as stylish
Next and M&S highly trusted

LAUNCH ACTIVITY AND INNOVATION
The rise of standalone stores
Figure 16: Whistles menswear store, London 2016
Tapping into the streetwear trend
Pureplays move into physical retailing
Figure 17: The Idle Man store, London 2016
Why Buy?
Department stores up the ante
Figure 18: Harvey Nichols menswear department, London 2016
Figure 19: Harvey Nichols Project 109 department, London 2016
Getting Personal
New players in the market
Plus-size collections target new consumers
Inclusive Campaigns
Clothing specialists get active
Figure 20: River Island Active menswear, 2017
The high-street goes premium
Improving the in-store experience with data

ADVERTISING AND MARKETING ACTIVITY
Menswear advertising expenditure falls
Figure 21: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, 2012-16
M&S is the biggest advertiser
Figure 22: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by advertiser, 2012-16
Press advertising continues to dominate
Figure 23: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by media type, 2016
Figure 24: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by media type, 2012-16
Campaign highlights
Mr Porter’s launch on Apple TV
The Idle Man receives Channel 4 investment
Figure 25: The Idle Man #StyleMadeEasy campaign, 2016
Rag & Bone’s campaign stars 65-year-old Mark Hamill
John Lewis partners with Jim Chapman
Figure 26: Chapman & Lewis present vol 1: summer – holiday, 2016
Nielsen Ad Intel coverage

SPACE ALLOCATION SUMMARY
Figure 27: Specialist and non-specialist clothing retailers, estimated space allocation by men’s, women’s and children’s wear, October 2016
Detailed menswear space allocation
Figure 28: Specialist and non-specialist clothing retailers, estimated detailed space allocation by category, October 2016
Figure 29: Specialist and non-specialist clothing retailers, estimated detailed space allocation by category, October 2016
Retail product mix
Figure 30: Leading clothing retailers, share of clothing sales by product, 2016
Figure 31: Leading retailers of clothing, estimated sales mix, 2016
Figure 32: Leading clothing retailers, estimated sales density by product, 2015/16
Market share by product
Figure 33: Leading clothing retailers, share of product markets, 2016 estimates

BRAND RESEARCH
Brand map
Figure 34: Attitudes towards and usage of selected menswear brands, August 2016 and February 2017
Key brand metrics
Figure 35: Key metrics for selected menswear brands, August 2016 and February 2017
Brand attitudes: M&S attracts shoppers with customer service
Figure 36: Attitudes, by menswear brand, August 2016 and February 2017
Brand personality: Moss Bros suffers with tired and boring image
Figure 37: Brand personality – Macro image, August 2016 and February 2017
River Island is seen as stylish
Figure 38: Brand personality – Micro image, August 2016 and February 2017
Brand analysis
Value: H&M, New Look and Primark
Fashion: River Island, Topman and Zara
Mid-market: M&S, Next and Moss Bros
Online-only: Asos
Premium: Ted Baker

THE CONSUMER – WHAT YOU NEED TO KNOW
Men aged 16-44 drive sportswear sales
Next overtakes M&S in popularity
Pureplays seen as catering for different sizes
Young men want frequently updated clothes
Demand for delivery pass
More representative male models
Male 25-34s willing to pay more for made in Britain

WHAT FASHION ITEMS MEN BUY
Men buying more outerwear
Figure 39: Types of fashion items bought in the last 12 months, December 2016
Men aged 16-44 drive sportswear sales
Figure 40: Types of clothes men have bought in the last three months, December 2016
Young men spend more than young women on clothes

WHERE DO MEN BUY CLOTHES?
Next overtakes M&S in popularity
Figure 41: Retailers from where men bought clothes for themselves in-store or online, December 2016
Figure 42: Men who bought clothing for themselves in the last 12 months from Primark, Next and M&S, by age group, December 2016
Supermarkets grow in popularity among 25-34s
Figure 43: Men who bought clothing for themselves in the last 12 months from Asda, Tesco and Sainsbury’s, by age group, December 2016
Figure 44: Retailers from where men bought clothes for themselves, net of in-store or online, December 2015 and December 2016
Young men shop less at young fashion retailers
Figure 45: Men who bought clothing for themselves in the last 12 months from Topman, H&M, New Look, other mid-market fashion retailers and higher priced fashion retailers, by age group, December 2016
Amazon is most popular online for fashion
Men aged 35-44 become keener clothes shoppers
Figure 46: Repertoire of in-store and online retailers from where men have bought clothes in the last 12 months, December 2016

ATTRIBUTES OF DIFFERENT TYPES OF RETAILERS
Department stores linked to quality and original designs
Figure 47: Attributes associated with types of retailers, correspondence analysis, December 2016
Pureplays seen as catering for different sizes
Methodology
Figure 48: Attributes associated with types of retailers, correspondence analysis, December 2016

WHAT MEN WOULD LIKE IMPROVED
Young men want unique and frequently updated clothes
Figure 49: Improvements desired at retailers where men usually shop, December 2016
Demand for higher quality clothes
Older men want more consistent sizing
Millennial men are the most demanding
Figure 50: Repertoire of improvements desired at retailers where men usually shop, December 2016

INTEREST IN INNOVATIONS
Young Millennials drawn to delivery pass for fashion
Figure 51: Interest in innovations when shopping in-store and online, December 2016
Men more interested in personalisation than women
Eco-friendly fabrics
Driving purchasing with in-store events

ATTITUDES TOWARDS SHOPPING FOR FASHION
Demand for more representative models
Figure 52: Agreement with attitudes towards shopping for fashion, December 2016
Male 25-34s willing to pay more for made in Britain
Millennials use social media for fashion
Figure 53: Agreement with ‘Social media sites are a good way of getting inspiration on which clothes to buy’, by generations, December 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

APPENDIX – MARKET SIZE AND FORECAST
Forecast methodology
Figure 54: Best and worst case forecast of UK sales of men’s outerwear, 2016-21

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