MENS AND WOMENS UNDERWEAR AND SLEEPWEAR-US-FEBRUARY 2018

MENS AND WOMENS UNDERWEAR AND SLEEPWEAR-US-FEBRUARY 2018

  • Mintel
  • February 2018
  • Apparel
  • 0 pages

Report Description

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The underwear market is in a state of change. Tried and true brands are still dominating, but newer start-ups and other online-only players are offering fresh alternatives and making inroads, especially among younger buyers. Mens increased engagement in the category is fueling the mens sector, while female-targeted brands are shifting away from marketing with a heavy dose of sexuality toward themes of empowerment, body positivity, and confidence. The sleepwear market is a bit stagnant, in need of innovation to remind consumers how luxurious such items can be, especially if they can ensure a better nights sleep or worn for occasions other than sleeping. Hosiery is on the decline, with shapewear the primary bright spot.

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