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Meal Occasions - Brazil - June 2017

Published By :

Mintel

Published Date : Jul 2017

Category :

Food

No. of Pages : N/A

Despite being cheaper, consumers also cook at home in order to eat healthier and control what goes into their dishes. Brands could step in and educate Brazilians on how to cook in a healthy and cost-effective way.

On the in-home celebrations side, hosting barbecues is the most popular type done by Brazilians. Young consumers do not feel as comfortable as their older counterparts and brands should help these young Brazilians to organize more in-home events.

Table of Content

OVERVIEW
What you need to know
Report definition

EXECUTIVE SUMMARY
The market
Aging population presents challenges and opportunities
The economy is still unstable
The consumer
Breakfast is eaten at home every day by 78%
Figure 1: Frequency of eating in-home meals, April 2017
50% tend to cook meals from scratch
Figure 2: Attitudes toward in-home meal occasions, April 2017
55% tend to stick to food/drink brands they have tried before
Figure 3: Buying behaviors, April 2017
66% have hosted an in-home celebration
Figure 4: Special in-home meal occasions, April 2017
64% are comfortable inviting friends/family into their homes
Figure 5: Attitudes toward entertaining in the home, April 2017
What we think

ISSUES AND INSIGHTS
Promoting healthy and energy boosting foods for breakfast
The facts
The implications
Figure 6: Food and drink products containing moringa, worldwide
Figure 7: Food and drink products containing maca, worldwide
Controlling ingredients for healthier meals
The facts
The implications
Helping young consumers to host in-home celebrations
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Aging population can impact future sales
High unemployment can increase in-home meal occasions

MARKET DRIVERS
Aging population presents challenges and opportunities
Seniors are having financial difficulties and keep on working
The Brazilian economy is still delicate
Inflation is showing signs of slowing down
Figure 8: IPCA monthly change, by percentage, January 2014-April 2017
Unemployment rate hits a new record high
Cuts in the interest rate continue

COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
iFood pushes advertising on Twitter
Bakery dominates in new product developments

COMPETITIVE STRATEGIES
Marketing and advertising
iFood launches campaign on Twitter
Nutella gave free breakfast anywhere in the world for consumers

LAUNCH ACTIVITY AND INNOVATION
Innovations in food for in-home meal occasions
Figure 9: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
Bakery products should focus on healthier varieties as well as flavor
Figure 10: New launches in the bakery category, by sub-categories, Brazil, 2012-17*
Figure 11: New launches in the bread and baked goods subcategory, Brazil
Figure 12: New launches in the cookies and crackers subcategory, Brazil
Figure 13: New launches in the baking ingredients and mixes subcategory, Brazil
Sauces and seasonings
Figure 14: New launches in the cooking and pasta sauces, Brazil
Figure 15: New launches in sauces and seasonings category, by subcategories, Brazil, 2012-17*

THE CONSUMER – WHAT YOU NEED TO KNOW
Majority eat most meals at home every day
Cooking from scratch is still strong
Consumers are loyal to brands
Barbecues are important for Brazilians
Older consumers are comfortable to host parties

FREQUENCY OF EATING IN-HOME MEALS
Eating breakfast at home is a daily routine
Older consumers are more likely to eat breakfast at home every day
Developing convenience products aimed at young consumers
C12 consumers present the highest daily consumption of breakfast
Innovations in breakfast cereals
Figure 16: Innovation in breakfast cereals, Brazil
Unusual packaging: bottles and jars
Figure 17: Innovation in packaging in breakfast cereals, Brazil
Targeting breakfast cereals at children
Figure 18: Innovation in breakfast cereals aimed at children, Brazil
Figure 19: Frequency of eating in-home meals, by age, April 2017
The habit of eating lunch and dinner at home every day is less frequent
Figure 20: Ready meals designed to make cooking easier, worldwide
AB consumers present the lowest daily routine of eating lunch and dinner at home
Figure 21: Frequency of eating in-home meals, April 2017

ATTITUDES TOWARD IN-HOME MEAL OCCASIONS
Cooking from scratch is still strong
Brands can promote in-home cooking for younger consumers
Figure 22: Meal kits featuring international cuisines, worldwide
Figure 23: Attitudes toward in-home meal occasions, by gender and age, April 2017
Offering healthy meals to AB consumers
Figure 24: Healthy meal kits, worldwide
Providing recipes for in-home cooking
Beverages and meals
Figure 25: Attitudes toward in-home meal occasions, April 2017

BUYING BEHAVIORS
Brand is important in the food and drink categories
Consumers are turning to cheaper products
Figure 26: Buying behaviors, April 2017
Clear label can help boost sales
Consumers will pay more for healthier products
Use of green banana for healthier varieties
Figure 27: Products made with green banana, Brazil
Figure 28: Buying behaviors, April 2017

SPECIAL IN-HOME MEAL OCCASIONS
Barbecue is the main type of special occasion
Figure 29: Seasoning and sauce products for barbecues, Brazil
Sporting events attract only 14%
Figure 30: Food products for sporting events, worldwide
Non-sporting events can be a bit more popular
Figure 31: Special in-home meal occasions, by age, April 2017
Parties with a main meal are slightly more popular
Figure 32: Food products aimed at parties without a main meal, worldwide
Figure 33: Restaurant chains branded products, worldwide
Figure 34: Pre-mixed spirits, Brazil
Helping consumers organizing in-home special occasions
Providing beverages
Figure 35: Special in-home meal occasions, April 2017

ATTITUDES TOWARD ENTERTAINING IN THE HOME
Brazilians are comfortable with in-home celebrations
Figure 36: Attitudes toward entertaining in the home, April 2017
Helping consumers to expand the “menu”
Hiring professional help is skewed toward ABs
Sharing costs
Figure 37: Attitudes toward entertaining in the home, April 2017

APPENDIX – DATA, ABBREVIATIONS, AND SUPPORTING INFORMATION
Figure 38: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
Abbreviations

List of Table

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