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Matcha Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028

Published By :

Future Market Insights

Published Date : Dec 2018

Category :

Food

No. of Pages : 265 Pages

FMI has compiled a study on matcha, which offers an analysis and forecast of the matcha market in its publication titled Matcha Market: Global Industry Analysis 2013 2017 and Opportunity Assessment 2018 2028. This report on matcha market covers some of the vital facets which are key influencing factors on the demand and supply for matcha over the next several years. An in-depth review of growth drivers, potential challenges, unique trends, and opportunities for market participants equip readers to fully comprehend the overall landscape of the matcha market. The report on matcha market also covers analysis of key regions and countries of particular interest which are anticipated to become frontrunners or remain laggards over the forecast period. The report covers a historical analysis of the market from 2013 to 2017 and provides forecasts from 2018 to 2028 in terms of volume in metric tons and revenue in US$.

Matcha is a powdered variant of green tea with its roots in Japanese culture. While it is predominantly used for drinking as tea, it has also found its way into recipes as an ingredient. Matcha has a sophisticated flavour and is power-packed to the brim with antioxidants, amino acids, and other nutrients. One of the unique aspects of matcha lies in its cultivation: it is shade-grown towards the end of its harvest, thereby increasing the chlorophyll content and resulting in a vibrant, green colour. Matcha cultivated in Japan is different from matcha produced elsewhere, due to soil characteristics, micro-climate, and processing techniques used post-harvest that results in enhanced nutritional content, better taste, and brighter colours.

This report on matcha market has been broken down into different chapters to enhance clarity and provide context. A brief executive summary at the beginning of the report consists of some of the key findings of the study on matcha market, as well as market estimates and growth rates for important segments. The following chapter presents the definitions and scope of the study, as well as the coverage in terms of the way the matcha market is structured. Subsequently, the chapter on market background presents the evolution of matcha, relevant economic indicators such as GDP and per capita consumption, including an assessment of the supply chain, policy developments and regulatory scenario, dynamics impacting the matcha market as well as an explanation of the factors considered important to develop forecasts and estimates. The report on matcha market also includes a chapter on pricing analysis, highlighting price point variations between different regions and products, including pricing forecasts. The following chapters dive deep into the global matcha market, covering detailed information based on grade, nature, end use, packaging, and sales channel. The next set of chapters provide region-wise analysis and forecasts of the matcha market, covering vital aspects of the market in North America, Latin America, Western Europe, Eastern Europe, China, Japan, Southeast Asia and rest of Asia Pacific, and the Middle East and Africa.

A dashboard view of some of the key companies operating in the matcha market in terms of their offerings, regional presence, and other metrics is a precursor to detailed profiles of these participants including financial information, strategy overview, and SWOT analysis, market share, as well as analyst commentary. Some of the key players analyzed in the matcha market report include ITO EN Ltd., Tata Global Beverages Ltd., Starbucks Corporation, The Hain Celestial Group Inc., Unilever PLC, Aiya-Co. Ltd., The AOI Tea Company, McCormick & Company, Inc., Matchaah Holdings Inc., and The Republic of Tea.

To develop the market estimates for matcha, the overall production of matcha in different regions and countries have been taken into account, which is followed by tracking the trade of matcha and imports by major consuming countries. This is then cross-referenced by understanding the average per capita consumption of matcha in different forms for top countries globally. Prices of matcha have been obtained from manufacturers, distributors, and wholesalers for bulk quantities at a country-level.

Our team of analysts reviews and interpret data from a variety of sources. Data attributed to FMI are derived by using a combination of various approaches, which are then consolidated, interpreted, and extrapolated by FMI analysts. Data is sourced from government statistics, trade associations, company annual reports and investor presentations, press articles and directories, technical publications, and online databases which are cross-referenced with FMIs reports and internal repository of data to filter and validate the collected information. Intelligence gathered from desk research is supplemented by extensive interviews with selected key expert participants across the value chain not only to gain information specific to their role and operations but also to obtain their perspective and insights of the issues impacting the matcha market.

Global Matcha Market: Segmentation

Analysis by Grade

Ceremonial

Classic

Caf

Culinary

Analysis by Nature

Organic

Conventional

Analysis by End Use

Food Processing

Beverage Processing

Personal Care

Foodservice

Tea Shops/Caf

Restaurants

Institutional

Household

Analysis by Packaging

Bulk Bags

Cartons

Sachets

Stand Up Pouches

Tins

Analysis by Sales Channel

Direct Sales

Indirect Sales

Hypermarkets/Supermarkets

Convenience Stores

Specialty Stores

Online Retailing

Analysis by Region

North America

Latin America

Western Europe

Eastern Europe

China

Japan

Southeast Asia and rest of Asia Pacific

Middle East & Africa
Executive Summary

Market Overview

Market Analysis

FMI Analysis and Recommendations

Opportunity Matrix

Market Introduction

Market Definition

Market Taxonomy

Matcha Market Background

Global Tea Industry Outlook

Comparison of Tea Consumption v/s GDP-PPP

Japan Tea Production Outlook

Trade Scenario of Green Tea

Macro-Economic Indicators

Global Economic Outlook

Global GDP by Region and Country, 20062021

Global Industry Value Added

Global Food and Beverage Industry Outlook

Value Chain Analysis

Market Dynamics

Drivers

Restraints

Opportunities

Trends

Forecast Factors Relevance and Impact

Global Matcha Market Analysis 20132017 and Forecast 20182028

Market Volume (Metric Tons) and Forecast

Market Value (US$ Mn) Projections

Global Matcha Market Pricing Analysis

Regional Average Pricing Analysis (US$/MT)

North America

Latin America

Western Europe

Eastern Europe

China

Japan

Southeast Asia & rest of APAC

Middle East & Africa

Pricing Analysis, By Grade

Global Matcha Market Analysis 20132017 and Forecast 20182028, by Region

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Region, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Region, 2018-2028

North America

Latin America

Western Europe

Eastern Europe

China

Japan

Southeast Asia & rest of APAC

Middle East & Africa

Attractiveness Analysis by Region

Global Matcha Market Analysis 20132017 and Forecast 20182028, by Grade

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Grade, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Grade, 2018-2028

Ceremonial

Classic

Caf

Culinary

Attractiveness Analysis By Grade

Global Matcha Market Analysis 20132017 and Forecast 20182028, by Nature

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Nature, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Nature, 2018-2028

Organic

Conventional

Attractiveness Analysis By Nature

Global Matcha Market Analysis 20132017 and Forecast 20182028, by End Use

Introduction

Market Value Share Analysis By End Use

Y-o-Y Growth Analysis By End Use

Historical Market Value (US$ Mn) and Volume (MT) By End Use, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By End Use, 2018-2028

Food Processing

Beverage Processing

Personal Care

Foodservice

Tea Shops/Caf

Restaurants

Institutional

Household

Attractiveness Analysis By End Use

Global Matcha Market Analysis 20132017 and Forecast 20182028, by Packaging

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Packaging, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Packaging, 2018-2028

Bulk Bags

Cartons

Sachets

Stand Up Pouches

Tins

Attractiveness Analysis By Packaging

Global Matcha Market Analysis 20132017 and Forecast 20182028, by Sales Channel

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Sales Channel, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Sales Channel, 2018-2028

Direct Sales

Indirect Sales

Hypermarkets/Supermarkets

Convenience Stores

Specialty Stores

Online Retailing

Attractiveness Analysis By Sales Channel

North America Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

U.S.

Canada

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Latin America Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

Brazil

Mexico

Argentina

Rest of Latin America

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Western Europe Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

Germany

France

U.K.

Italy

Spain

BENELUX

Nordic

Rest of Western Europe

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Eastern Europe Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

Russia

Poland

Rest of Eastern Europe

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

China Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Japan Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Southeast Asia & Rest of Asia Pacific Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

India

Australia & New Zealand

ASEAN Countries

Rest of SEA APAC

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Middle East & Africa Matcha Market Analysis 20132017 and Forecast 20182028

Introduction

Historical Market Value (US$ Mn) and Volume (MT) By Market Segments, 20132017

Market Value (US$ Mn) and Volume (MT) Forecast By Market Segments, 2018-2028

By Country

GCC Countries

Turkey

South Africa

Rest of MEA

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Market Attractiveness Analysis

By Country

By Grade

By Nature

By End Use

By Packaging

By Sales Channel

Drivers and Restraints: Impact Analysis

Key Participants Market Presence Intensity Mapping

Matcha Market Structure Analysis

Competition Analysis

Competition Dashboard

Competition Developments (Mergers, Acquisitions and Expansions)

Competition Deepdive

ITO EN Ltd.

Tata Global Beverages Ltd.

Starbucks Corporation

The Hain Celestial Group Inc.

Unilever PLC

Aiya-Co. Ltd.

The AOI Tea Company

McCormick & Company, Inc.

Matchaah Holdings Inc.

The Republic of Tea

Clearspring Ltd.

Andrews & George Company Limited

Green Foods Corporation

Marukyu-Koyamaen Co. Ltd.

Foodchem International Corporation

Assumptions and Acronyms

Research Methodology

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