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Marketing Spend Activity, Sales Behaviors and Strategies in the IT Industry - 2011-2012: Survey Intelligence

Published By :

ICD Research

Published Date : Oct 2011

Category :

Advertising and Marketing

No. of Pages : 48 Pages

Synopsis

  • Analysis of opinions drawn from leading IT industry executives 
  • Analysis on how marketing expenditure, business strategies and practices in the IT industry are set to change in 20112012
  • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers
Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading it industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the IT industry in 201112. The report provides data on the current size of the marketing and advertising budgets of it industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

  • The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.
Reasons To Buy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.
Table Of Contents

1 Executive Summary

2 Introduction
2.1 What is this report about?
2.2 Definitions
2.3 Methodology
2.4 Profile of survey respondents
2.4.1 Profile of buyer respondents
2.4.2 Profile of supplier respondents

3 Technology Industry Supplier Marketing Spend Activity
3.1 Annual marketing budgets: IT industry suppliers
3.1.1 Annual marketing budgets by company turnover
3.2 Planned change in marketing expenditure levels
3.2.1 Planned change in marketing expenditure levels by company turnover
3.2.2 Planned change in marketing expenditure levels by revenue growth expectations
3.3 Future investment by media channel
3.3.1 Planned change in marketing expenditure by company turnover
3.4 Suppliers' future investment in marketing and sales technology
3.4.1 Planned investment in marketing and sales technologies by company turnover

4 Marketing and Sales Behaviors and Strategies in 2011-2012
4.1 Key marketing aims of suppliers for 2011-2012
4.1.1 Key marketing aims by company turnover
4.1.2 Key marketing aims by revenue growth expectations
4.2 Essential amendments to marketing activities in 2011-2012
4.2.1 Amendments to marketing activities by company turnover
4.3 Use of new media for business prospects
4.3.1 Use of new media by company turnover
4.4 Critical success factors for choosing a marketing agency
4.4.1 Critical success factors by company turnover

5 Appendix
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer

List of Table

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Table 9: Annual Marketing Budgets by Company Turnover (%), 2011
Table 10: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011
Table 11: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 12: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 13: Future Investment by Media Channel: IT Industry Suppliers, 2011
Table 14: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 15: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 16: Key Marketing Aims: IT Industry Suppliers (%), 2011
Table 17: Amendments to Marketing Activities (% Supplier Comparison), 2011
Table 18: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 19: Use of New Media by Suppliers (% Supplier Comparison), 2011
Table 20: Use of New Media by Company Turnover (%), 2011
Table 21: Critical Success Factors: IT Industry Suppliers (%), 2010-2011
Table 22: Critical Success Factors by Company Turnover (%), 2011

List of Chart

Figure 1: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 3: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011
Figure 4: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 5: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2011
Figure 6: Future Investment by Media Channel: IT Industry Suppliers, 2011
Figure 7: Future Investment by Media Channel by Company Turnover (% 'Increase' Responses), 2011
Figure 8: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 9: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 10: Key Marketing Aims: IT Industry Suppliers (%), 2011
Figure 11: Key Marketing Aims by Company Turnover (% 'Increase' Responses), 2011
Figure 12: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 13: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 14: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 15: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 16: Use of New Media by Company Turnover (%), 2011
Figure 17: Critical Success Factors: IT Industry Suppliers (%), 2011
Figure 18: Critical Success Factors by Company Turnover (%), 2011

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