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Marketing Spend Activity in the European Banking Industry 2012-2013: Survey Brief

Published By :

Timetric

Published Date : Oct 2012

Category :

Advertising and Marketing

No. of Pages : 38 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The report analyzes the marketing expenditure of companies operating in the European banking industry
  • Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary

This report reveals the current size of marketing and advertising budgets of banks and other financial institutions in Europe and predicts how expenditure on marketing will change over the next 12 months. As such, this report provides insights into the European banking industry marketing behavior and expectations regarding expenditure and investment in specific media channels. 

Scope

The report features the opinions of the European banking industry respondents related to the following:

  • Annual marketing budget
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

Reveals the current size of marketing and advertising budgets of banks and other financial institutions in Europe and predicts how expenditure on marketing will change over the next 12 months

Key Highlights

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Marketing Expenditure by Banking Industry
2.1 Annual Marketing Budget
2.1.1 Annual marketing budgets by company type
2.1.2 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company type
2.2.2 Planned change in marketing expenditure by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company type
2.3.2 Future investment in media channels by company turnover

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Total European Banking Industry Survey Respondents by Company Type, 2012
Table 2: European Banking Industry Survey: Respondents by Job Role (%), 2012
Table 3: European Banking Industry Survey: Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the European Banking Industry (%), 2012
Table 5: Annual Marketing Budgets by Company Turnover in the European Banking Industry (%), 2012
Table 6: Expected Change in Marketing Expenditure by Company Type in the European Banking Industry (%), 20122013
Table 7: Expected Change in Marketing Expenditure by Company Turnover in the European Banking Industry (%), 20122013
Table 8: Future Investment in Media Channels by Banks in the European Banking Industry (%), 20122013
Table 9: Future Investment in Media Channels by Other Financial Institutions in the European Banking Industry (%), 20122013
Table 10: Survey Results Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets by Company Type in the European Banking Industry (%), 2012
Figure 2: Annual Marketing Budgets by Company Turnover in the European Banking Industry (%), 2012
Figure 3: Expected Change in Marketing Expenditure by Company Type in the European Banking Industry (%), 20122013
Figure 4: Expected Change in Marketing Expenditure by Company Turnover in the European Banking Industry (%), 20122013
Figure 5: Future Investment in Media Channels by Banks in the European Banking Industry (%), 20122013
Figure 6: Future Investment in Media Channels by Other Financial Institutions in the European Banking Industry (%), 20122013
Figure 7: Future Investment in Media Channels by Company Turnover in the European Banking Industry (% Increase Responses), 20122013

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